Meta's Muse is repricing both agent demand and agent-disrupted incumbents.
Meta's Muse hit No. 1 and lifted META about 11%; within days Shopify, PayPal and Expedia linked into Muse, while Schwab, Expedia and Intuit sold off and Goldman traders shorted 'consumer inertia' names. JPMorgan sees take-rate monetization; BofA says it is unlikely to matter before 2028. Citrini's three-year AI-loser short basket, down 38% against SPY's +75%, is the caution: disruption narratives have been early and expensive.