RACE Ferrari N.V. : Bullish and Bearish Analyst Opinions

Cramer said, "this was a very hot stock and somehow it lost its mojo. I don't know how it's going to get the mojo back and right now it sells at too high a price to earnings multiple. I'm going to have to say I don't like the stock." The loss of positive momentum ("mojo") combined with a high valuation multiple removes the rationale for investment. The stock is unattractive and should be avoided due to unfavorable price momentum and valuation. The company reignites exceptional demand or brand prestige that justifies its premium multiple.

Ferrari is working on a performance version of its four-door Purosangue, sources say, providing a fresh look for the pivotal model several years after its introduction https://t.co/VcD3ZcuSWE

De Vecchi observes that while traditional Milanese are reserved ("drive a Fiat 500, not a Ferrari"), the influx of wealthy foreigners is "sometimes flashy" and prone to showing off. The demographic shift from understated local wealth to ostentatious expat wealth creates a new, high-velocity local market for luxury goods. The "flashy" new residents are the exact target demographic for Ferrari and high-end fashion houses. LONG. Milan's transformation into a cosmopolitan "playground" directly benefits luxury conglomerates. Local backlash against gentrification or "flashy" displays of wealth leading to regulatory crackdowns.

Milan is attracting wealthy expats due to a flat tax regime and the 2026 Winter Olympics. Real estate is up 38%. Financial firms like Goldman Sachs and Citi (implied via "financial institutions have expanded") are moving personnel there. The influx of high-net-worth individuals drives consumption of luxury goods and high-end services. Ferrari (RACE) and LVMH benefit from the concentration of wealth in Europe. Global banks (GS/C) benefit from the M&A boom and wealth management needs in the region. LONG beneficiaries of the "Milan Boom" (Luxury and Global Banks). Reversal of the Italian flat tax regime in upcoming elections.

"There's a Ferrari experience that's different from every other car... In places like China and India, they're always going to have a market." As driving becomes automated for the masses, manual driving becomes a luxury hobby for the ultra-wealthy (similar to horse riding). Ferrari is a Veblen good that retains value and pricing power regardless of the shift to EVs or autonomy. Long Ferrari as a luxury holding, immune to the commoditization of transport. Brand dilution if they fail to execute on their EV transition (though the interior design was praised).

The auction saw a 1962 Ferrari 250 GTO sell for $38.5 million and a Ferrari Enzo for $18 million. A single collection (Bachmann) of 46 Ferraris brought in over $120 million. Record-breaking auction prices for vintage models act as a massive marketing engine for the modern Ferrari brand. It reinforces the "Veblen good" status of the vehicles, proving that Ferraris are not just depreciating assets but investment-grade stores of value. This supports Ferrari's pricing power and brand equity in the primary market. LONG. The secondary market validates the primary market's exclusivity strategy. A broader economic downturn could eventually impact high-net-worth discretionary spending, though the ultra-wealthy are currently showing resilience.

Ferrari is sold out through the end of next year and is launching its first EV (the "Luch") in May with a flexible factory that can toggle between EV, hybrid, and ICE. Unlike mass-market automakers struggling with EV demand (like Ford), Ferrari has scarcity value and manufacturing flexibility. They can pivot production based on actual demand rather than forcing EVs into a reluctant market. Long due to pricing power, sold-out order book, and flexible strategy. Poor reception of the electric Ferrari sound/experience.