HAS Hasbro, Inc. Loading... : Bullish and Bearish Analyst Opinions

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17:07
May 20
Chris Cocks CEO, Animoca Brands Bloomberg Markets
Hasbro down day is buying opportunity.
Hasbro's down day is a buying opportunity because the company is a collectors, gaming and IP business with strong structural growth (13% in Q1) and manageable petroleum cost exposure ($30M headwind on $1.4B+ EBIT). The underlying business in Magic: The Gathering, digital licensing, and Monopoly Go is performing well.
HAS
HIGH
15:13
May 20
Chris Cocks CEO, Animoca Brands Bloomberg Markets
Buy Hasbro after selloff as opportunity.
Hasbro's exposure to petroleum is relatively light; the business is primarily games (paper, domestically sourced) and licensing/digital. A $10/barrel oil increase creates only a $30 million cost headwind against $1.4-1.45 billion in EBITDA, making it manageable within a diversified operations.
HAS
HIGH
06:16
Apr 27
0xkyle__ Author, 0xkyle (Substack)
Author pivots from crypto to photonics stocks but quotes his own past bullish thesis on TCG-related stocks like Hasbro and Konami without a current directional call.
HAS
HIGH
14:48
Mar 12
The toy industry is a growth industry... It grew strongly last year at over 6%... parents will always prioritize spending money on their children. The CEO's assertion that the broader toy industry is structurally resilient and growing implies a sector-wide tailwind. If parental spending on toys is highly inelastic during economic tightening, competitors with strong legacy IP and established retail shelf-space presence will also benefit from this defensive consumer behavior. WATCH HAS and JAKK as secondary plays on the broader resilience of the toy and family entertainment sector. These competitors may lack the specific supply chain advantages or the exact brand momentum (like Barbie and Hot Wheels) that Mattel currently enjoys, leaving them more exposed to input cost inflation or inventory gluts.
HAS
11:23
Mar 12
The author is losing conviction in the long-term value of the Magic: The Gathering IP, believing parent company Hasbro's strategy to attract new players will alienate the core base and devalue the high-end collectibles that underpin the brand's value.
HAS
HIGH
09:01
Mar 04
Sharon Price John President and CEO, Build-A-Bear Workshop Bloomberg Markets
The CEO highlights that they are in the "crosshairs of the nostalgia economy" and that "toys are often very recession resilient." If BBW is seeing 40% of sales from adults/teens, this validates the broader "Kidult" investment thesis. This trend logically extends to other IP-heavy toy and collectible manufacturers like Hasbro (Magic: The Gathering, D&D), Mattel (Barbie, Hot Wheels), and Funko (Pop! figures). These companies possess the deep IP libraries necessary to monetize adult nostalgia. Long the broader toy/collectible sector (HAS, MAT, FNKO) as a derivative play on the demographic shift toward adult toy consumption. Supply chain disruptions; tariff-induced price hikes reducing volume; IP fatigue.
17:21
Feb 17
When asked about pricing power, Connie notes that "quite a bit of pricing did come through" and expects "higher for longer prices on these toys." Despite fears of consumer weakness, toy companies have successfully managed price elasticity. Sticky pricing protects margins even if volume growth is modest. LONG Toy manufacturers on pricing power resilience. Consumer spending cliff or tariff impacts on production costs.
18:53
Feb 11
Hasbro revenue grew 14%, driven by a 60% surge in "Magic: The Gathering." The CEO notes 70-80% of their business is now focused on "Kidults" (collectors/adult gamers). Unlike traditional toys (Mattel), Hasbro's core demographic (adult collectors) has a stronger balance sheet, is less price-sensitive, and is not exposed to tariffs (Magic cards are printed in the USA). This creates a recession-resistant moat. LONG. Superior demographic positioning vs. competitors. Consumer discretionary spending pullback among adults.

About HAS Analyst Coverage

Buzzberg tracks HAS (Hasbro, Inc.) across 3 sources. 5 bullish vs 0 bearish calls from 6 analysts. Sentiment: predominantly bullish (62%). 8 total trade ideas tracked.