Entergy CEO on Louisiana data center deal: Massive improvement for the local economy

Watch on YouTube ↗  |  July 30, 2026 at 20:01  |  4:03  |  CNBC
Speakers
Drew Marsh — CEO, Entergy

Summary

Entergy CEO Drew Marsh discusses the massive Meta data center project in northeast Louisiana, confirming it is under construction and will provide a significant economic boost. He explains that Entergy's vertically integrated regulatory model ensures that data centers cover all incremental costs and contribute to fixed costs, leading to estimated $7 billion in customer savings over the contract's life. Marsh contrasts this with the PJM market structure.

  • Meta's 5 GW data center in Louisiana is well under construction with steel rising and thousands of workers on site.
  • The project is already boosting local economies: Richland Parish sales tax revenues are up triple digits, and teachers are getting large bonuses.
  • Marsh asserts the project is definitely being built, with no wobbling as seen in some other regions.
  • Entergy's vertically integrated state-regulated model allows it to bundle generation, transmission, and distribution for data center customers.
  • Under the 'FairShare Plus Pledge', data centers pay all incremental costs plus a fair share of fixed costs, saving existing customers an estimated $7 billion.
  • Marsh contrasts this with PJM market, where generation is a separate market, leading to different outcomes for customers.
  • The conversation highlights the uncertain public pushback against data center deals, but Marsh emphasizes the positive local impact.
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