Nico Rosberg

Rosberg argues Formula 1 has been through a business inflection that is not finished. A budget cap cut chassis development from north of 200 million dollars a year to 130 million, so teams that used to be worth about 150 million and lose 50 million a year now earn 200-300 million of profit and the top teams change hands at 5-6 billion dollars. Netflix's Drive to Survive plus US owner Liberty opening the sport up to social media more than doubled the American fan base from roughly 20 million to 50 million in about six years, with 40 percent of US fans women. Asked whether the valuation curve has peaked, he says there is still a lot of upside because the growth is only five years old, America still has loads of runway, more races can be added, and licensing has barely been tapped.