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Chip Rout Deepens After China's Surprise AI Breakthrough | Bloomberg Brief 7/17/2026

Watch on YouTube ↗  |  July 17, 2026 at 11:11  |  43:27  |  Bloomberg Markets
Speakers
Andrew Sheets — Chief Cross-Asset Strategist, Morgan Stanley
Micael Johansson — CEO of Saab
Tim
Europe Reporter — Anchor, Bloomberg

Summary

Global chip rout deepens after Chinese AI startup Moonshot unveils a model that rivals US leaders, raising fears of cheaper alternatives and lower hyperscaler capex returns. President Xi Jinping touts China's all-in AI push, adding pressure. Morgan Stanley's Andrew Sheets stays bullish on US equities, seeing strong earnings and a Fed on hold. Saab CEO discusses capacity expansion and margin growth. Adidas outshines Nike in World Cup sponsorship, and US-Iran tensions escalate, impacting tanker routes.

  • Global chip selloff triggered by Moonshot's competitive AI model and Xi's pro-AI speech
  • Nasdaq 100 futures drop nearly 2%, SOX index nears biggest monthly decline since financial crisis
  • Morgan Stanley strategist remains constructive on US equities despite AI spending fears
  • Saab CEO confident in margin growth as production capacity expands for Gripen and other systems
  • Adidas gains branding edge over Nike as both World Cup final teams wear its kit
  • Tanker traffic reroutes amid toughened US blockade and escalating conflict with Iran
  • Small businesses face hurdles obtaining tariff refunds even after Supreme Court ruling
  • Fed on hold base case persists; market still assigns over 50% chance to a hike this year
Ideas
Google AI remains competitive and underestimated.
Google's Gemini model delay is not serious. The company has strong internal checks and balances and will release a competitive product soon. Google has already performed much better than many expected in AI and will continue to be a strong player alongside OpenAI and Anthropic.
Micael Johansson CEO of Saab 11:55
Saab capacity expansion lifts margins.
Saab is ramping production capacity significantly—doubling Gripen output from 2 to 4–6 per year and doubling other product lines. Geographic expansion into Canada and Europe will create scale and support margin expansion. Strong demand from NATO and Ukraine underpins a positive growth outlook.
Andrew Sheets Chief Cross-Asset Strategist, Morgan Stanley 27:26
US equities still supported by strong earnings.
Morgan Stanley remains fundamentally positive on US equities. Strong earnings growth is expected, the global economy looks solid, and the Fed is likely to stay on hold rather than hike. The recent selloff is washing out extreme positioning, creating a better entry opportunity. AI spending concerns are not the base case and the underlying earnings outlook remains supportive.
Adidas wins soccer brand war over Nike.
Adidas has seized a branding edge over Nike in soccer. It launched campaigns earlier, has both World Cup final teams under its sponsorship, and can use Messi or a young star as potent marketing vehicles for years to come. Meanwhile Nike is stuck in a corporate reset. This positions Adidas favorably for sales and brand momentum.
Adidas wins soccer brand war over Nike.
Adidas has seized a branding edge over Nike in soccer. It launched campaigns earlier, has both World Cup final teams under its sponsorship, and can use Messi or a young star as potent marketing vehicles for years to come. Meanwhile Nike is stuck in a corporate reset. This positions Adidas favorably for sales and brand momentum.
Up Next

This Bloomberg Markets video, published July 17, 2026, features Matt, Micael Johansson, Andrew Sheets, Tim discussing GOOGL, SAAB-B.ST, SPY, NKE, ADS.DE. 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Matt, Micael Johansson, Andrew Sheets, Tim  · Tickers: GOOGL, SAAB-B.ST, SPY, NKE, ADS.DE