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I'll tell you why and on what basis Samsung Electronics and SK Hynix should hold on. / A market with high fatigue, you'll regret it if you get shaken out now.

I'll tell you why and on what basis Samsung Electronics and SK Hynix should hold on. / A market with high fatigue, you'll regret it if you get shaken out now. | CEO Lee Gwon-hee
Watch on YouTube ↗  |  July 17, 2026 at 08:00  |  24:56  |  815 Money Talk (815머니톡)
Speakers
Lee Kwon-hee — CEO, Economist

Summary

CEO Lee Kwon-hee explains that the recent sharp decline in the Korean market is due to supply-demand dynamics and ETF-driven volatility, not fundamental weakness. He strongly advises holding Samsung Electronics and SK Hynix, backing the view with detailed arguments on free cash flow, memory supply shortages, LTA contract reality, and upcoming earnings catalysts. He warns against the use of leveraged ETFs and expects a gradual bottoming process.

  • Market weakness is attributed to ETF flows and technical factors, not deteriorating fundamentals.
  • Samsung Electronics and SK Hynix have strong free cash flow and very attractive valuations.
  • Memory supply shortage is expected to persist and worsen through 2027, supporting prices and margins.
  • LTA contracts are being signed at favorable prices, refuting the 'sacrificial LTA' fear.
  • Upcoming second-quarter earnings and shareholder return announcements may act as positive catalysts.
  • Leveraged and inverse ETFs are harmful, with individuals repeatedly losing money while foreign players exploit them.
  • The KOSPI is expected to form a W-bottom around the 7,800 level, justifying patience and holding positions.
Ideas
Lee Kwon-hee CEO, Economist 0:04
Hold Samsung and SK Hynix now
Samsung Electronics and SK Hynix are strong holds despite the steep correction. The sell-off is driven by ETF flows and technical selling, not fundamentals. Both companies have excellent free cash flow, low valuations, and are benefiting from a structural memory shortage that will intensify into 2027. HBM content per AI GPU is set to quadruple with next-gen Rubin Ultra, and HBM4 demand will further tighten supply. The 'sacrificial LTA' narrative is false: LTA contracts are being signed above current spot prices, securing long-term revenue upside. Upcoming Q2 earnings (SK Hynix on 7/29, Samsung on 7/30) and potential shareholder return events could be positive catalysts. Investors should not panic-sell at these levels.
Up Next

This 815 Money Talk (815머니톡) video, published July 17, 2026, features Lee Kwon-hee discussing 000660.KS, 005930.KS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Lee Kwon-hee  · Tickers: 000660.KS, 005930.KS