Over $120 million has been raised among major candidates in the Texas Senate primary, with the majority coming from Senator John Cornyn.
The Republican runoff between John Cornyn and Ken Paxton may hinge on a pending endorsement from Donald Trump, which could dictate national resource allocation for the NRC.
Democrat James Talarico secured a decisive primary victory over Jasmine Crockett by utilizing a big tent strategy aimed at appealing to moderate and conservative voters.
Runoff elections require intense, fast, and nimble social media messaging due to the smaller, highly engaged voter base.