Memory Prices Won't Easily Go Down: Why? | Lee Geon-gyu, Renaissance Asset Management CEO

Memory Prices Won't Easily Go Down" Why? | Lee Geon-gyu, Renaissance Asset Management CEO [Double Up]
Watch on YouTube ↗  |  September 02, 2026 at 01:51  |  25:12  |  3PRO TV (삼프로TV)
Speakers
Lee Geon-gyu — CEO, Renaissance Asset Management

Summary

Renaissance Asset Management CEO Lee Geon-gyu lays out his September and October Korean market strategy, arguing that memory prices will remain strong because AI-driven DRAM demand and HBM conversion will create legacy DRAM shortages. He favors semiconductors, IT hardware/MLCC, machinery/power equipment, and construction, while treating defense, cosmetics, and shipbuilding as relatively less attractive or neutral. He also discusses oil near a top, AI agent data-center demand, SK Hynix's possible Japan fab, and why rate hikes are not automatically bearish.

  • September is not automatically bearish, and he would hold through volatility into a better October.
  • Top sector picks are semiconductors, IT hardware/MLCC, machinery/power equipment, and construction.
  • Defense is less stable, cosmetics are late, and shipbuilding is neutral.
  • HBM contract prices are expected to double next year and are a September catalyst.
  • AI consumes 70-80% of DRAM capacity, and HBM conversion may cause legacy DRAM shortages.
  • Agent AI traffic is surpassing ChatGPT usage, driving data-center demand.
  • WTI crude oil is seen near a short-term top around $90.
  • SK Hynix's possible Japan fab is not a major negative.
Ideas
Lee Geon-gyu CEO, Renaissance Asset Management 1:12
Hold Korean equities into October recovery.
He does not change his bottom-up strategy just because September has a weak seasonal reputation; after enduring near-term volatility for about a month, catalysts including confirmed HBM contract pricing, an oil pullback, and peaking rates support a better October, so the right approach is to hold rather than trade around the dip.
Lee Geon-gyu CEO, Renaissance Asset Management 4:01
Korean refining remains oil/FX sensitive.
Korean refining earnings are currently strong but are sensitive to oil prices and FX, and while structural improvements exist from Russian refining disruptions and Middle East supply issues, he needs to watch longer before treating refining as structurally improving.
Lee Geon-gyu CEO, Renaissance Asset Management 5:26
HBM contract prices doubling lifts memory.
AI now consumes 70-80% of total DRAM capacity, major memory makers are sold out of DRAM/HBM and tied up in long-term contracts, and HBM capacity expansion converts legacy DRAM capacity; this should shrink legacy DRAM supply and create shortage next year, keeping spot prices strong and supporting memory earnings despite market estimates being lowered.
Lee Geon-gyu CEO, Renaissance Asset Management 7:00
WTI crude oil near top.
Crude oil is currently the main market drag via inflation and rates, but he views WTI around $90 as close to the top because a war pause or election event by late September to mid-October could send oil down, similar to the past move from 100-120 to 68, so near-term oil upside is limited and downside emerges after the event.
Lee Geon-gyu CEO, Renaissance Asset Management 9:44
Agent AI drives data center demand.
Agent AI token usage has already exceeded ChatGPT traffic by around 64%, led by OpenAI Codex and enterprise adoption; because agent AI will overwhelmingly dominate traffic, he expects data center demand to keep exploding, supporting AI infrastructure investment.
Lee Geon-gyu CEO, Renaissance Asset Management 22:55
Favor semiconductors, IT hardware, machinery, construction.
Among sectors with strong second-quarter operating profit growth, he picks semiconductor, IT hardware/MLCC, machinery/power equipment, and construction as the structurally stable leaders; these are the red-flagged areas he views as persistently or structurally improving rather than one-quarter beats.
Lee Geon-gyu CEO, Renaissance Asset Management 23:03
Avoid defense/cosmetics; shipbuilding neutral.
Relative to the top four, Korean defense is less attractive because quarterly earnings swing between surprise and shock, cosmetics has already rallied too much during the market pullback making entry late, and shipbuilding is neutral because despite being good its relative attractiveness is unclear.
Lee Geon-gyu CEO, Renaissance Asset Management 23:03
Avoid defense/cosmetics; shipbuilding neutral.
Relative to the top four, Korean defense is less attractive because quarterly earnings swing between surprise and shock, cosmetics has already rallied too much during the market pullback making entry late, and shipbuilding is neutral because despite being good its relative attractiveness is unclear.
Up Next

This 3PRO TV (삼프로TV) video, published September 02, 2026, features Lee Geon-gyu discussing Korean equities, Korean refining, 005930.KS, 000660.KS, WTI, AI Data Center Infrastructure, Korean Semiconductors, Korean IT hardware/MLCC, PHO, Korean construction, Korean Shipbuilding, Korean Defense, Korean cosmetics. 8 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Geon-gyu  · Tickers: Korean equities, Korean refining, 005930.KS, 000660.KS, WTI, AI Data Center Infrastructure, Korean Semiconductors, Korean IT hardware/MLCC, PHO, Korean construction, Korean Shipbuilding, Korean Defense, Korean cosmetics