Buzzberg Cup Live

IBM Falls Most Since At Least 1968 on Sales Miss

Watch on YouTube ↗  |  July 14, 2026 at 15:46  |  4:42  |  Bloomberg Markets
Speakers
Anurag Rana — Senior Analyst, Bloomberg Intelligence

Summary

IBM shares had their worst day since at least 1968 following a Q2 sales miss that Anurag Rana attributes to customers diverting budgets to servers ahead of rising memory prices. He warns the same headwind will pressure enterprise software subscription names and sees Microsoft's heavy AI capex as a valuation risk, while the structural shift of free cash flow to hardware continues to benefit chipmakers and memory.

  • IBM stock plunged on a sales miss driven by enterprise customers pre-buying servers as memory prices climb.
  • Rising memory costs are forcing hardware budget priority, cannibalizing spend on IBM services and software.
  • Enterprise software firms SAP, ServiceNow, Salesforce, and Workday face subscription growth headwinds from the same budget shift.
  • Microsoft is under pressure to justify its massive AI capex with falling valuation, while Amazon is slightly better positioned with its own chips.
  • A multi-year structural shift of free cash flow from software to chips and hardware shows no signs of slowing.
  • ASML, TSMC, and memory producers stand to benefit from the enduring hardware capex cycle.
  • GPU-as-a-service neo clouds like CoreWeave and Nebius could be vulnerable if liquidity tightens.
Ideas
Anurag Rana Senior Analyst, Bloomberg Intelligence 0:00
Budget shift to hardware hurts IBM.
IBM's Q2 sales miss reflects enterprise customers diverting spending to servers now to preempt rising memory prices, a dynamic that could persist beyond one quarter as uncertainty keeps discretionary IT spending tight.
Anurag Rana Senior Analyst, Bloomberg Intelligence 1:18
Enterprise software subscriptions cut for hardware.
Companies will scale back on software subscriptions from SAP, ServiceNow, Salesforce, and Workday to fund urgent server purchases as memory prices rise, creating a headwind for subscription revenue growth and pressuring valuations further.
Anurag Rana Senior Analyst, Bloomberg Intelligence 2:10
Microsoft AI capex lacks clear ROI.
Microsoft's heavy AI capex ($190B) lacks clear ROI and has contributed to a 40% valuation drop; the CEO needs to explain the return on that spending, while Amazon is slightly better positioned due to its own chips.
Anurag Rana Senior Analyst, Bloomberg Intelligence 2:50
Free cash shift to chips and memory.
Over the past three years, a massive shift of free cash flow from software to chips and hardware has occurred, driven by cloud providers needing more servers and memory as prices rise, and there are no signs of this trend slowing, benefiting ASML, TSMC, and memory producers.
Up Next

This Bloomberg Markets video, published July 14, 2026, features Anurag Rana discussing IBM, SAP, WDAY, NOW, CRM, MSFT, ASML, TSM. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Anurag Rana  · Tickers: IBM, SAP, WDAY, NOW, CRM, MSFT, ASML, TSM