Bitcoin ETFs face First Real Stress Test, Opportunities in Live Sports | ETF IQ 2/9/2026

Watch on YouTube ↗  |  February 09, 2026 at 19:46  |  44:04  |  Bloomberg Markets
Speakers
Matt Hougan — CIO, Bitwise Asset Management
Bob Michele — CIO and Head of Global Fixed Income, J.P. Morgan Asset Management
Chris Marangi — Co-CIO, Gabelli Funds
Aga Kuplinska — SVP of Product Development, Tidal
Katie Greifeld — Anchor, Bloomberg
Loukia Gyftopoulou — Reporter, Bloomberg

Summary

Bloomberg ETF IQ discusses the ETF industry's big flows and themes, including Bitcoin ETF stress-test dynamics, fixed-income opportunities, a sports ETF launch, and the growth of active and options-income ETFs. Bitwise CIO Matt Hougan argues Bitcoin selling is mainly from original retail holders while institutional and ETF buyers remain engaged, and he sees XRP inflows as resilient. JPMorgan's Bob Michele favors emerging-market debt and says U.S. bond demand remains intact with downward pressure on rates, while Gabelli's Christopher Marangi pitches sports-economy exposure via a sports ETF, Comcast and Rogers Communications. Tidal's Aga Kuplinska highlights persistent demand for active and derivative-income ETF strategies.

  • Global ETF assets reached $20 trillion, with flows favoring VOO and equal-weight/Dow Jones ETFs.
  • Bitcoin ETF outflows have been modest relative to price drawdown; selling is mainly from original retail holders.
  • Matt Hougan sees a traditional crypto winter, not an existential threat, and says XRP has had no negative net outflow days.
  • Bob Michele downplays China Treasury diversification and says overseas institutions remain interested in U.S. bonds.
  • Michele favors emerging-market debt and says AI-related corporate credit makes sense if pricing is right.
  • Christopher Marangi's sports ETF targets listed sports and media assets, with the World Cup as a catalyst.
  • Aga Kuplinska says active and options-income strategies are dominating ETF product launches.
  • The show also discusses Vanguard's senior hires from BlackRock, Goldman Sachs and Fidelity.
Ideas
Matt Hougan CIO, Bitwise Asset Management 3:11
Institutions buy Bitcoin weakness; ETFs hold firm
Bitcoin selling pressure is mostly coming from original retail crypto investors taking profits after large gains, not from ETF holders, whose flows have been much sturdier than price. Net buyers are financial advisors, family offices and institutions starting from zero who treat the drawdown as an entry point. Hougan sees a traditional crypto winter rather than an existential threat and expects ETF assets to recover toward $60 billion in a few months; he also says dollar-cost averaging at these levels has historically been rewarded.
Matt Hougan CIO, Bitwise Asset Management 7:11
XRP holders stay despite weak sentiment
The XRP fund has not had a negative net outflow day since launch, which Hougan says shows a dedicated holder base that has held the asset for years and is not giving up on the space. XRP won a major lawsuit at the start of the year, and holders expect to reap the rewards of escaping the regulatory onslaught regardless of whether the broader market is up, down or sideways; inflows have been positive and remarkable.
Bob Michele CIO and Head of Global Fixed Income, J.P. Morgan Asset Management 17:53
Overseas demand supports U.S. bonds
Michele is not seeing structural outflows from U.S. dollar assets despite 'sell America' headlines. He says China's Treasury reduction is a gradual reserve diversification rather than a shock, and his large overseas institutional client base is still showing interest in U.S. bonds, even if some consider hedging the dollar back to their base currency.
Bob Michele CIO and Head of Global Fixed Income, J.P. Morgan Asset Management 19:02
EM debt is undervalued; JPM buys
Michele sees a lot of money in the system, with broad money supply approaching $23 trillion, and expects that money to find undervalued assets. JPMorgan has been buying emerging-market debt, which has suddenly become popular, as part of looking for value globally rather than selling America.
Bob Michele CIO and Head of Global Fixed Income, J.P. Morgan Asset Management 20:09
AI infrastructure debt makes sense
On corporate credit, Michele argues there is demand at the other end to invest in and build AI infrastructure, and the issuers will pay down the debt, so the big-tech AI-related borrowing makes sense for fixed-income investors. He sees AI as a major efficiency benefit, and hyperscalers do not want to be left behind.
Bob Michele CIO and Head of Global Fixed Income, J.P. Morgan Asset Management 21:29
Alphabet 100-year bond depends on pricing
On Alphabet's planned 100-year bond, Michele notes the difficulty of underwriting a tech company over that horizon, but says it is all about pricing and matching long-term liabilities. He believes there is no such thing as a bad bond, only a bad price, and would put the security in a portfolio if it were priced correctly.
Bob Michele CIO and Head of Global Fixed Income, J.P. Morgan Asset Management 22:05
Fed cuts pressure rates downward
Michele says pressure on rates is downward. The incoming Fed chair believes the balance should be strong and that rates should be much lower, and Michele hopes for moderation at the back end of the year that gives the Fed a chance to cut rates a couple more times, supporting U.S. Treasuries.
Chris Marangi Co-CIO, Gabelli Funds 24:50
Sports ETF offers retail sports-economy access
Marangi's sports ETF is designed to give retail investors access to the live-sports economy that wealthy investors have long accessed through teams and private-equity funds. With no publicly listed NFL teams, the fund gains exposure through media partners and listed sports assets, and catalysts such as the Super Bowl and especially the World Cup should increase interest in soccer in the U.S.
Chris Marangi Co-CIO, Gabelli Funds 24:54
Comcast benefits from sports media events
Comcast benefits from its Olympics coverage on NBC and Peacock, and Marangi sees the upcoming World Cup—the biggest media event in the world—as a catalyst that should increase U.S. interest in soccer and support the company's media assets.
Chris Marangi Co-CIO, Gabelli Funds 27:02
Rogers hides valuable sports assets
Rogers Communications is one of the fund's larger holdings and owns the Toronto Blue Jays, Raptors, Maple Leafs and Toronto FC. Marangi believes those sports assets are worth about half of the telecom operator's value and that they could become more public/visible, making the stock a hidden sports-value play.
Aga Kuplinska SVP of Product Development, Tidal 31:57
Active ETFs will dominate the market
Kuplinska says active strategies are going to dominate the ETF market, and the ecosystem is moving toward active and derivative strategies rather than plain beta. The growth in launches and demand for income-oriented outcomes show that active ETF product creation remains a central trend.
Aga Kuplinska SVP of Product Development, Tidal 32:10
Options income ETFs see persistent demand
Kuplinska says demand for yield never goes away and derivative income strategies, especially options overlays to generate income, are one of the biggest ETF trends. More than 100 such products launched in 2025 and the next wave of innovation is outcome-oriented strategies focused on income stability and risk controls; income remains the number one selling point in 2026, especially in uncertain markets.
Up Next

This Bloomberg Markets video, published February 09, 2026, features Matt Hougan, Bob Michele, Chris Marangi, Aga Kuplinska discussing BTC, Bitcoin ETFs, XRP, U.S. bonds, EMLC, AI-related corporate credit, Alphabet 100-year bond, TLT, Sports ETF, CMCSA, RCI, ACTV, Options income ETFs. 12 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Matt Hougan, Bob Michele, Chris Marangi, Aga Kuplinska  · Tickers: BTC, Bitcoin ETFs, XRP, U.S. bonds, EMLC, AI-related corporate credit, Alphabet 100-year bond, TLT, Sports ETF, CMCSA, RCI, ACTV, Options income ETFs