Ideas
Luxury demand shifts from LVMH to L'Oréal.
The global luxury market is weakening in China and the Middle East, and LVMH is additionally hurt by price increases, a Chinese trademark dispute, and a consumer boycott. L'Oréal is benefiting from the lipstick effect and a more diversified portfolio from mass beauty to luxury, with all divisions and regions growing, so it is taking the French market-cap crown and should continue to outperform.
Luxury demand shifts from LVMH to L'Oréal.
The global luxury market is weakening in China and the Middle East, and LVMH is additionally hurt by price increases, a Chinese trademark dispute, and a consumer boycott. L'Oréal is benefiting from the lipstick effect and a more diversified portfolio from mass beauty to luxury, with all divisions and regions growing, so it is taking the French market-cap crown and should continue to outperform.
Won strength persists on current-account surplus.
The article cites experts who see the won as undervalued despite a short-term rebound in USD/KRW, because Korea's record current-account surplus and foreign inflows are structurally won-positive. Year-end forecasts cluster around 1,300-1,350 and some see 1,200-1,250 next year, implying further won appreciation.
Won strength limits Korean equity downside.
The article warns that sustained won strength could add downward pressure to Korean stocks amid an AI slowdown and higher global rates, but Park disagrees: in a strong-won environment, he thinks a much larger decline in the domestic stock market is unlikely.
KEPCO nears bottom on nuclear/AI power demand.
KEPCO's shares are down about 55% from their high as Middle East tensions and higher oil/fuel costs hurt near-term earnings and triggered analyst estimate cuts. However, the longer-term case remains intact: nuclear generation is a hedge against higher fuel costs, domestic power demand is rising from AI data centers and semiconductor fabs, the 12th power supply plan raised long-term demand, and large nuclear projects in Europe, the Middle East, and the US support visibility. Park says it feels like most of the decline may be done, though he notes he has not recently checked the price.
Rising labor costs hurt chip shareholders.
Taiwan's AI semiconductor expansion has created an engineer shortage, and workers at companies such as TSMC and Micron are demanding larger bonuses or a bigger share of operating profit. Park argues that under P*Q-C, rising labor costs lift C and reduce the profit left for shareholders, so these labor pressures are a negative for shareholder returns and share-price upside.
Middle East oil panic is overblown.
The Saudi crisis, Houthi attacks on Red Sea shipping, and the shutdown of the East-West pipeline have raised supply-disruption fears and pushed Brent/WTI sharply higher. Park's response is that Middle East war headlines have been frequent over the past 40-50 years and should not be over-feared, so the oil/geopolitical panic is likely a headline risk rather than a sustained reason to panic.
This Chesley Investment Advisory (체슬리투자자문) video, published September 17, 2026,
features Park Se-ik
discussing LVMH, OREAL, USD/KRW, EWY, 015760.KS, TSM, MU, WTI, BNO.
7 trade ideas extracted by AI with direction and confidence scoring.
Speakers:
Park Se-ik
· Tickers:
LVMH,
OREAL,
USD/KRW,
EWY,
015760.KS,
TSM,
MU,
WTI,
BNO