LE LEVI Levi Strauss & Co. Class A Common Stock Loading... : Bullish and Bearish Analyst Opinions

Levi Strauss is a buy; CEO effective.

Michelle Gass is doing a good job at Levi.

Cramer stated Levi's reported strong Q1 with revenue up 14%, raised full-year guidance, and has conservative tariff assumptions that could boost earnings by 7%. Under CEO Michelle Gass, Levi's streamlined its portfolio, focused on direct-to-consumer (DTC) growth and partnerships (e.g., Nike), leading to robust organic growth and margin improvement. Stock trades at ~15x earnings with a 2.5% yield, cheap versus peers (Ralph Lauren, Tapestry at 20x+), and has upside as execution continues. Apparel category remains challenging; consumer spending slowdown could impact growth.

CEO stated current financial guidance assumes higher (20%) reciprocal tariffs. She noted that recent news of a potential reversion to the prior 10% tariff rate is not yet baked into their numbers, representing a potential upside of up to $35 million in EBIT or 7 cents of EPS. A reduction in tariff rates would directly lower the company's cost of goods sold, improving profitability on existing revenue guidance. The stock has clear, unmodeled upside tied to a specific, pending policy decision. The company's strong operational momentum (9% organic growth) provides a robust base, and the tariff reversal would be a pure incremental tailwind. The tariff decision remains uncertain and could be delayed or not materialize, negating the upside. Macro pressures on the consumer could also eventually offset the benefit.

Cramer explicitly stated Levi's keeps delivering respectable earnings, but the stock price remains around $19 as if performance is poor. There is a clear disconnect between the company's fundamental execution and its market valuation, with earnings report due next Tuesday. WATCH because the upcoming earnings could act as a catalyst to reassess valuation, but uncertainty exists on whether it will move the stock. Market indifference to positive earnings persists, maintaining the valuation gap.