IMAX CEO Rich Gelfond joins Josh Brown and Michael Batnick to discuss the company's central role in the movie industry, strong brand, and growth initiatives. Both hosts are bullish on IMAX, citing its essential role for blockbusters and a market cap disconnect. Gelfond highlights theater and film backlogs, new revenue from merchandising, and expresses caution on Sphere Entertainment.
- IMAX's brand value far exceeds its market capitalization.
- The company is integral to the global blockbuster ecosystem.
- A large backlog of theater installs and committed films provides revenue visibility.
- New revenue streams include merchandise (popcorn buckets, film strips) and in-car AV in China.
- Rich Gelfond avoids Sphere stock due to high build costs and uncertain profits.
- 2026 box office is strong, with the Odyssey opening far exceeding internal estimates.
- Hosts see limited recognition of IMAX's brand monetization potential.