Meta’s not-so-secret business that everyone is underestimating.

TLDR. Enterprise customer support for WhatsApp IG and FB will make analysts realize it has potential to be a $10-20B in high margin revenue business line, increasing stock to $800 within or around a year. Selling compute to enterprise isn’t the main or only enterprise play for this company. Their latest earnings report made that clear under the radar with 70%+ growth during just the experimental phase. For the first time in 2026 Meta explained what’s driving their massive growth of 72% YoY in their enterprise revenue in their other business category. Their WhatsApp and subscription business has doubled to $1b. Meta changed the way they charge to a usage base and have only scratched the surface of implementing enterprise charges to WhatsApp. They haven’t even touched IG or FB yet. Just this year is when they decided to charge them on usage. This is a massive change that isn’t getting the attention it should. They will easily turn this into another $10-20B business in the next 5 years. As soon as the analyst see one more year of massive growth on this 1B line of they will look at meta differently. Meta has a network effect that enterprise businesses cannot avoid. The customers live on these apps and they’ll pay whatever they’re forced to. In addition to api limitations they make and charge them for ai agents to handle customer care. There is no other app customers are leaving to. And massive enterprise companies are leeching Meta by having free access to these customers. Meta will and can charge them massive amounts to talk to where their customers live. The free days are over. Metas enterprise businesses isn’t simply selling excess compute. Their enterprise play is in their own apps and analysts are too blinded by everything else to realize this business line has massive potential. Best part is this could even increase the margins given how low cost this is. They’re about to turn on a faucet of pure high margin revenue. I have 0 faith in mark for doing the grown up and not chasing the next cool shiny toy. I have 0 faith in analysts actually understanding the business, often theyre the people in the room with 0 vision. But there are smart grown ups who are slowly turning on this massive revenue slowly inside Meta. And the prices they’re charging are just the early days. $10-20B runrate is near term and only 5%-10% of revenue. Not an insane amount. But They will be rewarded for it because of the future growth of this $20b. They can and also should take money away from CRMs and becoming automatic agents answering questions or charging high cost for api connections to Salesforce. There’s a lot of power meta has that they’ve held back on. They’re a ruthless company and won’t play nice either once they go all into This category.