u/No-Temporary-8222 ·
Reddit — r/ValueInvesting
· April 24, 2026 at 00:18
· ⬆ 15 pts
· 💬 16 comments
| View on Reddit ↗
AI Summary
Summary
The post discusses BellRing Brands ($BRBR), whose stock has fallen ~80% from highs while the business still generates over $2.3B in revenue and trades at cheap multiples (8x NTM EBITDA, 1.3x NTM revenue).
Author’s thesis: The market is pricing the company as structurally broken, but the core product (Premier Protein) remains on shelves at Costco, and the deterioration is driven by cyclical factors (whey inflation, tariffs, competition) rather than permanent impairment.
Quality assessment: Moderately well-researched; the author provides a framework with quarterly assumptions and risks, but the post itself is a summary linking to a detailed breakdown, leaning toward informed speculation rather than a full DD.
Score15
Comments16
Upvote %94%
▶ Full Post Text
$BRBR is down close to 80% from its highs, not one bad quarter, but consistent quarterly deterioration across multiple reports until you end up with a business trading at 8x NTM EBITDA and 1.3x NTM revenue. Those are multiples you put on something structurally broken. I'm not convinced this one is.
Premier Protein is still on the shelf at Costco. Revenue is still over $2.3B. They have real problems with whey inflation, tariff headwinds, aggressive competitors pushing hard in the club channel,.
Full breakdown here if anyone's interested with quarterly assumptions, where I disagree with the market, and the risks I'm watching.
Curious if anyone else has been following this. Would love to hear other takes.
Stock down ~80% while revenue remains ~$2.3B; valuation at 8x NTM EBITDA and 1.3x NTM revenue suggests deep pessimism. If the business is not structurally broken and cyclical headwinds (whey, tariffs, competition) ease, the multiple could re-rate higher, providing upside. A contrarian value play on a de-rated staple brand with resilient distribution and revenue. Sustained whey inflation, tariff escalation, or loss of club channel shelf space could undermine the thesis.
This Reddit post, published April 24, 2026,
features u/No-Temporary-8222
discussing BRBR.
1 trade idea extracted by AI with direction and confidence scoring.