The Bad News Is Already Priced In: If Stocks Plunge Tomorrow, Is It Actually a Buying Opportunity? Should You Sell Stocks Before Chuseok? | Aurora Investment Advisory CEO Lee Ji-hwan

[Real Market Conditions] The Bad News Is Already Priced In… If Stocks Plunge Tomorrow, Is It Actually a Buying Opportunity? / Should You Sell Stocks Before Chuseok? | Aurora Investment Advisory CEO Lee Ji-hwan
Watch on YouTube ↗  |  September 16, 2026 at 11:00  |  22:33  |  815 Money Talk (815머니톡)
Speakers
Lee Ji-hwan — CEO, Aurora Investment Advisory

Summary

Lee Ji-hwan, CEO of Aurora Investment Advisory, argues that major macro negatives—higher long-term Treasury yields, oil above $100, FX pressure, AI speed-control worries, and an expected 25bp Fed hike—are already largely priced in. He sees limited further downside, treats any pre-Chuseok selloff as a medium- to long-term buying opportunity, and advises holding unless cash is truly needed. He favors oversold semiconductors and power equipment, expects Korean semiconductor equipment and materials to follow, likes Japanese chip equipment via Korea-listed ETFs, and highlights cosmetics/consumer cyclicals plus short-term battery and nuclear momentum trades.

  • Macro negatives are judged to be largely priced in before the FOMC.
  • A 25bp Fed hike is treated as the base case, with focus on the market reaction.
  • Pre-Chuseok weakness is framed as a tranche-buying opportunity for longer-term investors.
  • Individual selling before the holiday is expected, but selling solely for holiday cash is discouraged.
  • Oversold semiconductors and power equipment are favored for a rebound.
  • Korean chip equipment and materials are a conditional follower; Japanese chip equipment is favored via Korea-listed ETFs.
  • Cosmetics and consumer cyclicals are highlighted after Chuseok; batteries and nuclear are tactical momentum plays.
  • Key risks are oil, long-term yields, FX, Trump policy uncertainty, and foreign selling.
Ideas
Lee Ji-hwan CEO, Aurora Investment Advisory 8:14
Semiconductors rebound as bad news priced
Samsung Electronics and SK hynix have already priced in a large amount of bad news, and foreign selling has slowed sharply; SK hynix's foreign selling was the smallest recently and did not exceed the buyback volume, helping it rebound. Anthropic CEO Amodei's comments were interpreted more as a call for AI regulation than a slowdown, supporting continued technology development, so the speaker sees a sharp short-term rebound regardless of the exact FOMC outcome.
Lee Ji-hwan CEO, Aurora Investment Advisory 12:21
Buy Korean equities on pre-Chuseok weakness
The major macro negatives—higher long-term Treasury yields, oil above $100, FX pressure, AI speed-control worries, and the expected 25bp Fed hike—are already largely priced in. The market's drawdown has been small relative to those negatives, and if prices fall again into the Chuseok holiday, that weakness should be treated as a medium- to long-term buying opportunity rather than a reason to sell; he suggests buying in tranches, about one-third before Chuseok and two-thirds after.
Lee Ji-hwan CEO, Aurora Investment Advisory 18:48
Power equipment rebounds from oversold AI selloff
Power equipment and other AI-related momentum names were hit hard by the AI speed-control debate, but foreign selling has eased and the bad news is largely reflected. After the FOMC, oversold power equipment—along with adjacent AI-related components such as MLCC and electric wires—could stage an upward reversal, so he recommends prioritizing them on dips.
Lee Ji-hwan CEO, Aurora Investment Advisory 18:57
Buy cosmetics, consumer cyclicals post-Chuseok stimulus
After the Chuseok holiday, US fiscal and economic stimulus is expected to become more visible, which should support cyclical consumer names with good earnings. He specifically highlights Korean cosmetics and consumer discretionary stocks as areas to watch.
Lee Ji-hwan CEO, Aurora Investment Advisory 19:50
Trade batteries, nuclear on short-term momentum
For investors doing short-term momentum trades, secondary battery and nuclear power sectors are favored as tactical momentum plays, separate from the medium-term recovery theme in semiconductors and power equipment.
Lee Ji-hwan CEO, Aurora Investment Advisory 21:15
Buy Japanese chip equipment via Korea ETFs
Japanese semiconductor equipment and materials are attractive because global funds have rotated there—roughly 80 trillion won of the 120 trillion won of foreign selling from Korea in the first half is estimated to have moved into Japanese equipment and materials. TSMC and SK leaders also want to use Japanese fabs and supply lines, and Korea-listed Japan-related ETFs allow indirect exposure.
Up Next

This 815 Money Talk (815머니톡) video, published September 16, 2026, features Lee Ji-hwan discussing 005930.KS, 000660.KS, EWY, Korean Power Equipment Sector, KORU, XLY, Korean nuclear power sector, Japanese semiconductor equipment and materials ETFs listed in Korea. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Ji-hwan  · Tickers: 005930.KS, 000660.KS, EWY, Korean Power Equipment Sector, KORU, XLY, Korean nuclear power sector, Japanese semiconductor equipment and materials ETFs listed in Korea