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Apple's Price Hikes Shake Tech Sentiment | Insight with Haslinda Amin 06/26/2026

Watch on YouTube ↗  |  June 26, 2026 at 05:39  |  47:13  |  Bloomberg Markets
Speakers
Anurag Rana — Senior Analyst, Bloomberg Intelligence
Polka Mishra — Partner, Javelin Wealth Management
Joost van Dreunen — Adjunct Assistant Professor, NYU Stern School of Business
Kathy Zheng — Chairwoman, Lingyi

Summary

Apple's price hikes on iPads and Macs, driven by memory chip shortages, triggered a sharp Asia tech selloff and a KOSPI circuit breaker. Analysts see the event as a sign that AI demand is straining supply chains and advocate selective long positions in semiconductors and memory chip makers. Javelin Wealth Management recommends rotating to India and Japan value sectors, exiting energy, and holding gold. The episode also covers an Strait of Hormuz incident pressuring oil and Iraq's potential OPEC exit, as well as Grand Theft Auto VI preorders, which are expected to deliver a blockbuster boost to Take-Two Interactive.

  • Apple raises prices on Macs, iPads, Vision Pro, sparking broad Asia tech selloff and a KOSPI circuit breaker.
  • Bloomberg Intelligence's Anurag Rana advocates going long semiconductors as the pure AI play.
  • Javelin's Polka Mishra favors memory chip manufacturers Samsung, SK Hynix, Micron on the demand-supply gap.
  • Mishra remains allocated to India and rotates into Japan financials/tourism as value plays.
  • Mishra exited the energy sector hedge as the oil crisis appears to fade and holds gold as a dollar-debasement hedge.
  • A ship attack in the Strait of Hormuz renews oil supply concerns; Iraq may leave OPEC if quotas are not raised.
  • GTA VI preorders are live; NYU's Joost van Dreunen sees $3B+ first-year sales and a landmark moment for Take-Two.
Ideas
Anurag Rana Senior Analyst, Bloomberg Intelligence 4:18
Long semiconductors as pure AI play
Semiconductors are the pure play way to play AI across the board, with memory stocks and chips still working despite frothy valuations; hyperscalers have taken a dive and software is being sold, making semis the remaining attractive AI exposure.
Polka Mishra Partner, Javelin Wealth Management 6:33
Memory chip manufacturers outperforming on supply gap
The memory demand-supply gap is driving upside for chip manufacturers; Samsung, SK Hynix, and Micron are the top beneficiaries as this is more a memory play than a GPU gap play, and they are expected to outperform even Nvidia until China offers a cheaper alternative.
Polka Mishra Partner, Javelin Wealth Management 11:03
India still offers strong fundamentals
India still has strong market fundamentals and remains an allocation, though moved to neutral from overweight as a hedge against tech; it is not a pure AI story and provides diversification.
Polka Mishra Partner, Javelin Wealth Management 11:38
Japan financials and tourism provide Asian value
Within Asia, focusing on value rotations by looking at Japan's domestic sectors like financials and tourism, as these benefit from the weakening yen and thematic shifts.
Polka Mishra Partner, Javelin Wealth Management 20:34
Exited energy hedge as crisis fades
They exited their energy sector hedge as the oil crisis is likely at its end, peace talks progressing; if peace holds, oil prices could fall into the $60s, making energy companies unattractive.
Joost van Dreunen Adjunct Assistant Professor, NYU Stern School of Business 32:46
Take-Two set for GTA VI blockbuster
Grand Theft Auto VI is a massive cultural and commercial event, expected to sell 38 million copies and generate $3-3.2 billion in the first 12 months; Take-Two benefits from digital recurrent revenue, premium pricing, and a platform-like online ecosystem that will dominate the market and crowd out competitors.
Up Next

This Bloomberg Markets video, published June 26, 2026, features Anurag Rana, Polka Mishra, Joost van Dreunen discussing SMH, 005930.KS, 000660.KS, MU, INDA, DXJ, EVX, XLE, TTWO. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Anurag Rana, Polka Mishra, Joost van Dreunen  · Tickers: SMH, 005930.KS, 000660.KS, MU, INDA, DXJ, EVX, XLE, TTWO