Samsung Electronics: "Why Now Is the Time to Endure" / Stock Price Suppression Prevention Act, Why It Angers Investors / Why Must Companies List on the Exchange? | Professor Seo Jun-sik, Soongsil University Economics (Full Version)

Watch on YouTube ↗  |  August 09, 2026 at 09:45  |  54:38  |  815 Money Talk (815머니톡)
Speakers
Seo Jun-sik — Professor, Department of Economics, Soongsil University

Summary

Professor Seo Jun-sik analyzes the Korean market after its sharp correction, sees KOSPI 6,500 as an attractive level for long-term investors, and recommends Samsung preferred shares, Hyundai Motor, and deeply undervalued mid/small brokerage stocks, while calling for stronger capital market policies like Super ISA and effective stock price manipulation prevention.

  • KOSPI at 6,500 is a reasonable level and not overvalued; long-term investors can hold or add.
  • Samsung Electronics common is fairly valued at 200,000–250,000 won; preferred shares offer better stability and dividends.
  • Hyundai Motor provides value after a 50% decline, with unique strengths in humanoid robotics; preferred shares recommended.
  • Mid/small Korean securities stocks with PBR around 0.3x are attractive given strong earnings and the speaker's active accumulation.
  • Super ISA tax-free accounts can draw stable long-term money into Korean equities and should be expanded.
  • The current stock price suppression law draft is too weak; a stronger version would protect minority investors and support valuations.
  • Listing the Korea Exchange would improve governance, aid MSCI developed market inclusion, and reduce government interference.
  • U.S. Fed may remain cautious on rates; Bank of Korea hikes could pressure equities unless offset by market-friendly policies.
Ideas
Seo Jun-sik Professor, Department of Economics, Soongsil University 3:09
KOSPI 6,500 attractive for long-term.
KOSPI at 6,500 is a reasonable level and not overvalued; the market has corrected from excessive speculation, and with long-term funds supported by Super ISA and policy reforms, the index can sustain and offer opportunities for long-term investors.
Seo Jun-sik Professor, Department of Economics, Soongsil University 3:56
Samsung common fair, hold for long-term.
At current price of 200,000–250,000 won, Samsung Electronics common stock is fairly valued based on a conservative 10-year book value projection; long-term investors can hold without panic selling as the upside from future growth is not priced in at this level.
Seo Jun-sik Professor, Department of Economics, Soongsil University 4:32
Samsung preferred better for long-term.
Samsung Electronics preferred shares offer lower volatility and higher dividends than common shares, making them more suitable for long-term investors to ride out corrections; current price is within the fair value range, and switching from common to preferred enhances stability and income.
Seo Jun-sik Professor, Department of Economics, Soongsil University 46:55
Hyundai Motor undervalued, robotics upside.
Hyundai Motor is attractively valued after its price halved, with long-term secular upside from its leadership in humanoid robotics; the company's workforce and ecosystem give it a competitive edge, and preferred shares add extra stability and dividend income.
Seo Jun-sik Professor, Department of Economics, Soongsil University 51:48
Buy low PBR Korean brokerage stocks.
Mid/small-cap Korean brokerage stocks with very low PBR (around 0.3x) are compelling buys after recent declines; the speaker is actively accumulating them, focusing on strong earnings growth, and believes ROE and profitability will converge, making them undervalued.
Up Next

This 815 Money Talk (815머니톡) video, published August 09, 2026, features Seo Jun-sik discussing EWY, 005930.KS, 005935.KS, 005380.KS, 005385.KS, Korean securities stocks (mid/small cap). 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Seo Jun-sik  · Tickers: EWY, 005930.KS, 005935.KS, 005380.KS, 005385.KS, Korean securities stocks (mid/small cap)