Buzzberg Cup Live

Coins That Receive Valuation Are Gaining Attention: Common Points of Coins That Rose More Than Bitcoin Even in a Bear Market

Now 'coins that receive valuation are gaining attention' Common points of coins that rose more than Bitcoin even in a bear market | Seo Dong-ju, Kim Dong-hwan, Cho Dong-hyun Undefined Labs CEO [ Crypto PLUS ]
Watch on YouTube ↗  |  July 13, 2026 at 04:54  |  31:46  |  3PRO TV (삼프로TV)
Speakers
Cho Dong-hyun — CEO, Undefined Labs

Summary

Undefined Labs CEO Cho Dong-hyun analyzes the crypto bear market, noting that coins generating revenue and buying back tokens have outperformed Bitcoin. He argues DeFi protocols have replaced tech narratives as the main value drivers, and first-generation DeFi like Uniswap, Aave, Morpho, and Sky will dominate the next bull cycle thanks to fintech partnerships and regulatory moats. He also sees RWA tokenization platforms (Ondo, Centrifuge) as the next liquidity magnet, while cautioning about leveraged derivative layers.

  • Current crypto bear market shows revenue-generating DeFi tokens with buybacks outperforming Bitcoin by a wide margin.
  • Market focus has shifted from technological potential to business fundamentals and real revenue.
  • Trading platforms and lending protocols (DEXs, money markets) are the most profitable crypto sectors, attracting long-term value.
  • Integration of big fintechs (Robinhood, Coinbase) with established DeFi creates a powerful growth flywheel for 1st-gen protocols.
  • First-gen DeFi projects (Uniswap, Aave, Morpho, Sky) have built high entry barriers through stress testing and regulatory licensing.
  • RWA tokenization infrastructure (Ondo, Centrifuge) is positioned to capture liquidity when tokenized securities gain traction next cycle.
  • Leveraged derivatives layers (Ethena, Maple) carry bubble risk, though the upper DeFi stack remains relatively resilient.
Ideas
Cho Dong-hyun CEO, Undefined Labs 3:56
1st-gen DeFi will outperform via revenue/buybacks and fintech integration.
The crypto market now values business fundamentals over technology hype. Projects that generate revenue and use it to buy back their own tokens have outperformed Bitcoin in the current bear market. These are predominantly DeFi protocols. First-generation DeFi platforms (Uniswap, Aave, Morpho, Sky) have established moats through stress testing, regulatory licenses, and deep integration with major fintech on-ramps like Coinbase and Robinhood. In the next bull cycle, money will flow into these platforms via fintech user bases, and the application layer will capture the most value, making these blue-chip DeFi tokens the primary beneficiaries.
Cho Dong-hyun CEO, Undefined Labs 27:09
RWA tokenization platforms will attract new liquidity.
In the next bull market, tokenized real-world assets (RWAs) such as securities and commodities will become appealing, and the platforms that intermediate these tokenized assets will attract significant liquidity. Ondo Finance and Centrifuge are specifically positioned to benefit from this trend as RWA tokenization infrastructure.
Up Next

This 3PRO TV (삼프로TV) video, published July 13, 2026, features Cho Dong-hyun discussing UNI, AAVE, MORPHO, SKY, ONDO, CFG. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Cho Dong-hyun  · Tickers: UNI, AAVE, MORPHO, SKY, ONDO, CFG