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SK Hynix ADR Sell-on?! Earnings Downgrade?! Where is the Market Heading? | Lee Hyeok-jin, Yeo Do-eun, Heo Jae-mu

SK Hynix ADR Sell-on?! Earnings Downgrade?! Where is the Market Heading? | Lee Hyeok-jin, Yeo Do-eun, Heo Jae-mu [Morning N Investment]
Watch on YouTube ↗  |  July 13, 2026 at 02:40  |  57:15  |  3PRO TV (삼프로TV)
Speakers
Lee Hyuk-jin — Reporter, The Bell

Summary

Lee Hyeok-jin analyzes the sharp drop in Korean chip stocks despite SK Hynix's successful ADR listing. He argues the sell-off is driven by structural volatility from single-stock leverage ETFs and fears of earnings downgrades, but maintains that AI memory demand and low valuations limit the downside. He sees near-term catalysts in TSMC/ASML earnings and a rotation into lagging sectors like healthcare later in the year.

  • Korean KOSPI falls 2% with Samsung and SK Hynix plunging even as the host notes broad market breadth was more resilient.
  • Lee Hyeok-jin explains that the ADR listing initially spurred optimism but unleashed supply-demand dislocations driven by leverage ETFs.
  • Single-stock leverage ETFs on semiconductor names have caused excessive volatility, draining deposits and eroding market confidence; policy action is needed.
  • Earnings downgrades for Korean chipmakers are likely capped at 10-15%, not 30%, keeping PER at historic lows of 5-6x, making the sell-off a buying opportunity.
  • This week's TSMC and ASML earnings are expected to confirm solid AI demand and provide a floor for global semiconductor shares.
  • Samsung Electronics is positioned to regain market-cap leadership over SK Hynix due to its diversified business and foundry leverage.
  • Once the panic subsides, a sector rotation into under-owned areas such as Korean healthcare is anticipated, as those companies have sound earnings but lagged.
  • The Korea-US rate differential and eventual won strengthening are seen as supportive for equity inflows, but the immediate focus is on taming market volatility.
Ideas
Lee Hyuk-jin Reporter, The Bell 13:02
Memory semiconductor sell-off is overdone
The sell-off in Korean memory semiconductors (Samsung Electronics and SK Hynix) is overdone because earnings downgrades will likely be limited to 10-15%, not the feared 30%. Supply of HBM and advanced memory cannot meet demand for the next few years, as confirmed by SK Group chair's statements. Current valuation at PER 5-6x is at historic crisis lows, and if earnings cuts are mild, prices should recover. This is a buying opportunity amid panic.
Lee Hyuk-jin Reporter, The Bell 37:47
Philadelphia Semiconductor Index has bottomed out
The Philadelphia Semiconductor Index has already tested its bull-market support level after a 1% decline from its peak. Downside risk is limited to about 10% even in a sideways market, and earnings revisions do not justify further panic. The index has likely bottomed.
Lee Hyuk-jin Reporter, The Bell 54:49
TSMC and ASML earnings will stabilize sector
TSMC and ASML earnings this week are critical. TSMC's results will likely show strong AI-driven semiconductor demand and provide a near-term floor for the sector, acting as a 'relief pitcher'. ASML's results will reinforce equipment spending trends. Both serve as near-term catalysts to ease panic.
Up Next

This 3PRO TV (삼프로TV) video, published July 13, 2026, features Lee Hyuk-jin discussing 005930.KS, 000660.KS, SOXX, TSM, ASML. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Hyuk-jin  · Tickers: 005930.KS, 000660.KS, SOXX, TSM, ASML