Buzzberg Cup Live

[July 13, 26 AM Broadcast Full View] New York Stock Market Continues to Rise Despite US-Iran Instability...SK Hynix +13%

Watch on YouTube ↗  |  July 13, 2026 at 03:19  |  6:07:16  |  3PRO TV (삼프로TV)
Speakers
Lee Kwon-hee — CEO, Economist
Yoo Chang-hee — CEO
Cho Dong-hyun — CEO, Undefined Labs
Lee Yeok-jin — Deputy
Lee Young-soo — CEO, Aisin Higen
Park Myung-seok — Curator
Park Sang-il — Editor, Digital Asset

Summary

The broadcast covers the New York stock market's resilience despite US-Iran instability, with a focus on SK Hynix's successful ADR listing that surged 13%. Multiple Korean finance experts discuss the implications for memory semiconductors, highlighting CEO commentary about supply shortages lasting through 2030. They express bullish views on Korean semiconductor equipment stocks, power equipment as a laggard play, and the cosmetics export boom led by APR. The crypto segment argues that first-generation DeFi protocols will lead the next rally while warning of risks around leverage and certain weak domestic stocks.

  • SK Hynix ADR debuted on the NYSE with a 13% gain, reflecting strong global demand for memory and Korean tech.
  • Memory supply shortage is expected to persist until 2030, with 2027 seen as the worst year; SK Hynix and Samsung Electronics are long-term buys.
  • Semiconductor front-end equipment makers like Wonik IPS and PSK are poised for a multi-year capex boom driven by Samsung and SK Hynix expansion.
  • Korean power equipment stocks are undervalued relative to global peers and offer upside from AI data center and grid investments.
  • K-beauty exports are surging to the US and Europe; APR is the top pick, while Korea Kolmar is a diversified proxy.
  • DeFi blue chips such as Uniswap and Aave are expected to lead the next crypto bull market as they partner with fintech platforms.
  • Investors should avoid speculative stocks like HanSung Enterprise and Monami due to poor fundamentals and governance.
  • TSMC and ASML earnings this week are key events that could stabilize semiconductor sentiment.
Ideas
Lee Kwon-hee CEO, Economist 66:37
Buy semiconductor equipment for multi-year boom
Semiconductor front-end equipment suppliers are must-buy names. Massive investment cycles from Samsung, SK Hynix, and Micron are driving multi-year demand for equipment. Even as memory chip supply grows, the equipment needed to build fabs remains in severe shortage, with lead times stretching to 2029 and beyond. Korean equipment makers like Wonik IPS, PSK, Tes, and Eugene Technology are direct beneficiaries of the capex surge and are at attractive entry points after recent corrections, with orders set to explode from next year.
Lee Kwon-hee CEO, Economist 72:48
Korean power equipment undervalued vs global
Power equipment stocks are the number-one priority within Korean industrials. Global peers like GE Vernova are trading at all-time highs, but Korean power equipment names have corrected 30–40% from their peaks, creating a valuation disconnect. The underlying demand from AI data centers, grid expansion, and LNG-to-power projects is structural and growing, and the supply chain bottlenecks mean orders will stay strong for years. This laggard trade offers upside as the market recognizes the multi-year capex cycle.
Lee Kwon-hee CEO, Economist 78:00
Memory super cycle lifts Samsung and SK
SK Hynix and Samsung Electronics are both in a buy zone after recent pullback. Memory supply shortage is persistent, with SK Hynix CEO forecasting the worst shortage in 2027 and the tightness lasting until 2030. DRAM price recovery continues, and July export data shows strong rebound. Both companies are generating massive profits, and valuations are at historically attractive levels, though the pace of gains will slow compared to the first half. The overall AI-driven memory super cycle remains intact, making current levels a buy for patient investors.
Avoid Hanseong and Monami stocks
HanSung Enterprise and Monami should be avoided completely. Despite short-term price spikes driven by retail speculation and nostalgia themes, these companies have a long history of poor shareholder value creation, chronic mismanagement, and no credible business turnaround. The recent rally is purely sentiment-driven and the underlying fundamentals do not support lasting investment. Investing in such names is risky and likely to result in losses.
APR leads booming cosmetics export
Korean cosmetics are poised for continued strength as K-beauty exports hit record highs, driven by surging demand in the US and Europe beyond China. APR is the top pick due to its strong brand, expanding product SKU range, and growing online and offline channel presence. Korea Kolmar serves as a diversified proxy for the sector, acting like a cosmetics ETF, and offers a more defensive way to play the export boom. Both benefit from rising global market share and channel diversification.
Lee Young-soo CEO, Aisin Higen 299:15
Watch TSMC and ASML earnings catalyst
TSMC and ASML earnings this week will serve as crucial catalysts for the semiconductor sector. Their guidance is expected to confirm that the AI-driven demand and equipment backlog remain robust, providing a floor for memory stocks and Korean equipment names. Investors should closely monitor these reports, as strong results would signal that the supply-demand tightness persists and that the recent sell-off in Korean semis is overdone.
Cho Dong-hyun CEO, Undefined Labs 355:07
DeFi blue chips to lead next rally
First-generation DeFi protocols such as Uniswap, Aave, and Morpho are set to lead the next crypto upcycle. They have proven business models that generate real fees, and are increasingly partnering with large fintech platforms like Coinbase and Robinhood, which bring massive new user bases. These DeFi blue chips have withstood multiple stress tests, are obtaining regulatory licenses, and will capture the majority of value as on-chain finance becomes mainstream. The current quiet period provides accumulation opportunities ahead of the next retail influx.
Up Next

This 3PRO TV (삼프로TV) video, published July 13, 2026, features Lee Kwon-hee, Yoo Chang-hee, Lee Young-soo, Cho Dong-hyun discussing WONIK IPS, PSK, 095610.KQ, 084370.KQ, Korean Power Equipment Sector, 005930.KS, 000660.KS, HanSung Enterprise, Monami, 161890.KS, 278470.KS, 2330.TW, ASML, UNI, AAVE. 7 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Kwon-hee, Yoo Chang-hee, Lee Young-soo, Cho Dong-hyun  · Tickers: WONIK IPS, PSK, 095610.KQ, 084370.KQ, Korean Power Equipment Sector, 005930.KS, 000660.KS, HanSung Enterprise, Monami, 161890.KS, 278470.KS, 2330.TW, ASML, UNI, AAVE