Inside Wealth: Bugatti Rimac's Mate Rimac on the supercar market

Summary

Bugatti Rimac CEO Mate Rimac discusses Bugatti's exclusive strategy, the new Destriè one-off and sold-out Tourbillon, and his contrarian bet on combustion engines for high-end sports cars. He argues mass-market cars will go electric while luxury sports cars stay combustion for a long time, and says Bugatti is extremely profitable and undervalued relative to luxury peers. The interview also covers real scarcity, personalization, and Bugatti's long-term product plans.

• Bugatti's latest Destriè is a one-off program built in deep collaboration with a single client.
• The Tourbillon is sold out through 2029, with 250 coupes starting around $4.5 million before personalization.
• Bugatti delivered over 130 cars last year and plans to stay in low three-digit production for a decade.
• Mate Rimac says basic and premium vehicles will go electric, with China showing the transition.
• He says sports cars and high-end luxury cars will stay combustion for a long time, like Swiss watches capturing most profits.
• Bugatti generated roughly 200 million euros of EBITDA last year and Mate says its valuation is well above $2 billion.
• Rimac Technology has 5 billion euros of orders and a robotaxi business, while Mate focuses on Bugatti.