Is HODLing Killing Bitcoin Adoption?

Watch on YouTube ↗  |  February 23, 2026 at 17:01  |  9:36  |  CoinDesk

Summary

  • The Pivot from HODL to Spend: The speaker argues that Bitcoin's "Digital Gold" narrative is insufficient for mass adoption. The next phase of growth (2026 and beyond) requires Bitcoin to function as a transactional currency, not just a store of value.
  • The Infrastructure Gap: Current adoption is stalled by a "chicken and egg" problem. Merchants don't accept BTC because consumers don't spend it; consumers don't spend it because infrastructure is lacking or taxable/expensive.
  • Cost Disruption: The primary incentive for merchant adoption is financial. Bitcoin payment rails can significantly undercut the acquiring fees charged by legacy networks (Visa/Mastercard).
  • Asia as the Leading Indicator: The speaker identifies East Asia (specifically Japan and Southeast Asia) as the leading edge for payment innovation, citing their early adoption of contactless payments decades before the West.
Trade Ideas
Mark Zolan CEO of Go Mining 0:26
"Bitcoin adoption won't come from holders... there's a demand for being able to literally pay for coffee around the corner with Bitcoin... but the infrastructure and the capability is not there." The speaker believes the "Digital Gold" thesis is capped. The next leg of value creation comes from velocity of money—using BTC as a medium of exchange. As companies (like the speaker's) roll out L1/L2 payment rails in 2026, utility increases, driving demand for the underlying asset beyond mere speculation. LONG BTC as the underlying asset gaining transactional utility. Regulatory crackdowns on using non-stablecoin assets for payments; tax implications (capital gains on every coffee purchase) remaining unsolved in major jurisdictions.
Mark Zolan CEO of Go Mining 4:25
Bitcoin payments will be "virtually at no cost or very little cost to the merchant certainly well below the acquiring expenses that they're incurring today with Visa and Mastercard." Merchants operate on thin margins. If a parallel payment rail emerges that eliminates the ~2-3% interchange/acquiring fees of the duopoly (V/MA), merchants will aggressively incentivize consumers to switch payment methods. This threatens the pricing power and volume of legacy payment networks. SHORT / AVOID legacy payment processors vulnerable to fee compression. Consumer behavior is sticky; credit cards offer rewards/points that crypto payments currently struggle to match.
Mark Zolan CEO of Go Mining
"We've been coming to Asia... to Japan... for the past 20-25 years to see the future of payments. Japan had contactless payments 10-15 years before the rest of the world got it." If Asia is the leading indicator for payment technology adoption, the companies and economies in this region will be the first to monetize the "Bitcoin as Currency" shift. Investing in the region's tech and payment sectors captures this early adoption curve. LONG exposure to Japanese and Asian payment/tech innovation. Demographic headwinds in Japan; regulatory fragmentation across Asian markets.
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This CoinDesk video, published February 23, 2026, features Mark Zolan discussing BTC, MA, V, EWJ. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Mark Zolan  · Tickers: BTC, MA, V, EWJ