How Coinbase is Blurring the Line Between Wall Street and Web3
Speakers
Summary
- Coinbase has officially rolled out trading for over 8,000 US stocks and ETFs to its US customer base, offering 24/5 market access.
- The company is positioning itself as an "Everything Exchange," aiming to blend crypto, equities, and prediction markets into a single wallet experience.
- A strategic partnership with Yahoo Finance integrates Coinbase trading buttons directly onto Yahoo's asset pages, leveraging Yahoo's massive daily traffic for user acquisition.
- Troyki predicts a surge in "Agentic Commerce," where AI agents utilize crypto wallets and stablecoins for payments rather than traditional credit card rails, viewing 2026 as a pivotal year for this adoption.
Trade Ideas
Coinbase has launched 24/5 trading for 8,000+ stocks/ETFs and partnered with Yahoo Finance to place "Trade on Coinbase" buttons directly on Yahoo's quote pages. This marks a fundamental pivot from a "Crypto Exchange" to a "Neobroker." The Yahoo Finance partnership is a massive, low-cost customer acquisition funnel (tens of millions of daily users). By cross-selling equities to crypto natives and crypto to equity researchers, Coinbase increases revenue diversification and user stickiness, reducing reliance on pure crypto market cycles. LONG. The expansion into equities and the "Everything App" strategy significantly expands their Total Addressable Market (TAM). Regulatory pushback from the SEC regarding the commingling of assets; execution risk in competing with zero-commission brokerages like Robinhood.
Mark Troyki
Head of Consumer and Platform Business Development, Coinbase
Troyki highlights the partnership with Yahoo Finance, noting it is the "number one personal finance destination online" with tens of millions of daily users who will now see direct trading integration. Yahoo Finance is owned by Apollo Global Management (APO). This integration represents a high-value monetization of Yahoo's traffic. Instead of just ad revenue, Yahoo likely earns affiliate/referral fees or volume-based revenue shares for driving active traders to Coinbase. This increases the asset value of Apollo's media portfolio. LONG. A second-order play on the Coinbase/Yahoo traffic synergy. If the integration fails to convert users, the revenue upside for Yahoo (and thus Apollo) is negligible.
Mark Troyki
Head of Consumer and Platform Business Development, Coinbase
The host and Troyki discuss the New York Stock Exchange's (NYSE) recent announcement to develop a 24/7 tokenized stock trading platform. While Coinbase is building the retail bridge, the NYSE (owned by Intercontinental Exchange) is building the institutional infrastructure for 24/7 markets. Troyki's validation of the "tokenized equity" trend confirms that the largest traditional exchanges are modernizing their rails. ICE is the incumbent monopoly adapting to the technology rather than being disrupted by it. LONG. ICE benefits from the institutional adoption of 24/7 trading and tokenization, regardless of which retail broker (Coinbase or others) wins the front-end war. Regulatory delays in approving 24/7 exchange hours for regulated securities.
Mark Troyki
Head of Consumer and Platform Business Development, Coinbase
Coinbase is now offering stocks, ETFs, and crypto in one app with a focus on "bridging" the two economies. This directly attacks Robinhood's core value proposition (the seamless blend of stocks and crypto for retail). While Troyki claims they "don't see a lot of brokerages doing [the bridge]," Robinhood is the primary incumbent doing exactly that. Coinbase entering equities with 24/5 trading creates significant competitive pressure on Robinhood's market share and fee compression. WATCH. Monitor Robinhood's user churn metrics as Coinbase rolls this feature out fully in 2026. Robinhood has a sticky user base and established order flow payment structures that Coinbase may struggle to replicate profitably.
