Four Years Into Putin’s War, Are We Any Closer to a Peace Deal?

Watch on YouTube ↗  |  February 24, 2026 at 22:16  |  6:45  |  Bloomberg Markets

Summary

  • War of Attrition: The conflict has entered a "war of exhaustion" phase. Russia is recruiting roughly 40,000 new troops a month against 35,000 losses, indicating they can sustain this pace.
  • Sanctions Inefficiency: Contrary to popular belief, Russia is "by no means sanctioned out." Trade between the US and Russia actually increased 61% year-over-year, and Russia was exempt from recent reciprocal tariffs.
  • Trump's Stance: Since returning to office (in this 2026 timeline), President Trump has used sanctions sparingly (only two instances against Lukoil and Rosneft). Meaningful pressure to force a peace deal is currently absent.
  • European Shift: With the US "sidelined" or less aggressive, Europe (excluding Hungary) and the UK are driving enforcement, with new prosecutions for sanctions evasion appearing in Germany and the Netherlands.
Trade Ideas
Dan Tannenbaum Partner, Oliver Wyman
Tannenbaum highlights that "We're beginning to see prosecutions in Germany, in the Netherlands, for companies, for people that flaunt the sanctions." He emphasizes that "economic policy... needs actual enforcement." As enforcement shifts from policy announcements to criminal prosecutions, multinational corporations face heightened compliance risks. This drives demand for high-level regulatory consulting, forensic accounting, and risk advisory services. Oliver Wyman (owned by Marsh & McLennan - MMC) and competitors (Accenture, FTI Consulting) benefit from this complex regulatory environment. LONG Global Consulting/Advisory firms specializing in risk and compliance. Deregulation trends in the US reducing the overall global compliance burden.
Dan Tannenbaum Partner, Oliver Wyman
Tannenbaum notes that since returning to office, President Trump has used sanctions in "two very discrete instances against Lukoil and Rosneft." While trade is generally up, these two specific entities are in the crosshairs of the current administration's limited pressure campaign. If Trump decides to "apply meaningful pressure in actions" to force Putin to the table, these specific energy giants are the named targets for escalation. AVOID specific Russian energy names due to targeted political risk, despite the broader sector's resilience. Sanctions are lifted entirely as part of a grand bargain peace deal.
Dan Tannenbaum Partner, Oliver Wyman
Tannenbaum states, "Russia will always fight an exhaustive war... recruiting roughly 40,000 new troops a month... their push towards exhausting the Ukrainians is still the strategy." He also notes, "I think we probably will be talking about this in a year." The base case is not a near-term peace deal, but a prolonged war of attrition. This necessitates sustained demand for munitions, drones, and defense systems. Furthermore, Tannenbaum notes Europe is "taking strides... to fill in the gap left by President Trump," implying increased European defense spending (benefiting Rheinmetall and BAE Systems) to compensate for US diplomatic withdrawal. LONG Defense Prime Contractors and European Defense stocks as the conflict duration extends. A sudden, forced peace deal by the Trump administration that freezes lines of contact and reduces material support.
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