Buzzberg Cup Live

ETF Edge on the roadmap for ETF innovation and recapping the first half of 2026

Watch on YouTube ↗  |  July 06, 2026 at 22:02  |  25:05  |  CNBC
Speakers
Mike Akins — Founding Partner, ETF Action
Alex Morris — President and CIO, F/M Investments

Summary

CNBC's ETF Edge discusses the record-setting first half of 2026 for ETF flows and innovation, including the rise of thematic products like the Roundhill DRAM ETF. The conversation covers the balance between innovation and regulation, the risks of excessive leverage and derivatives in ETFs, and the outlook for thematic investing in the second half. Alex Morris (F/M Investments) emphasizes the need for investor education and regulatory safeguards, while Mike Akins (ETF Action) signals that AI, infrastructure, and reshoring themes will remain key, even as AI flows may cool due to valuations.

  • ETF inflows in H1 2026 are on a record pace, surpassing last year's record.
  • Technology-focused ETFs saw stellar returns and inflows, while crypto and precious metals ETFs suffered.
  • The SEC's 6C11 rule has allowed faster ETF innovation, with new products reaching market in about 75 days.
  • A debate exists on whether leverage and derivatives inside ETFs have gone too far, with regulators viewed as needing to enforce limits.
  • The Roundhill DRAM ETF is highlighted as a practical use of the ETF wrapper to access overseas pure-play memory stocks.
  • For H2 2026, AI-themed ETFs are expected to maintain momentum, though high valuations may slow inflows.
  • Infrastructure- and reshoring-themed ETFs are seen as gaining attention as the market broadens.
  • Single-stock levered ETFs, especially modeled after Korean products, are flagged as a potential future risk.
Ideas
Mike Akins Founding Partner, ETF Action 18:35
DRAM ETF simplifies memory stock exposure.
The Roundhill DRAM ETF provides US investors efficient access to a concentrated portfolio of pure-play memory stocks, many of which are overseas and hard to buy directly, solving accessibility issues; its ETF wrapper is a good use of the structure, and while the product's popularity is notable, the trade's ongoing attractiveness is uncertain and worth watching.
Mike Akins Founding Partner, ETF Action 22:41
AI trade momentum not over yet.
The artificial intelligence trade still has momentum and hasn't fully played out, though flows might slow due to high valuations; it will remain on investors' minds and continues to be a dominant theme for the second half of 2026.
Mike Akins Founding Partner, ETF Action 22:41
Infrastructure thematic ETFs to keep performing.
Infrastructure thematic ETFs will continue to play a big part in the broadening market, attracting attention and flows alongside other downstream trades.
Mike Akins Founding Partner, ETF Action 22:41
Reshoring thematic ETFs to gain attention.
Reshoring-themed ETFs that target smaller, down-market companies are poised to receive a lot more attention in the second half, as the market broadens out.
Up Next

This CNBC video, published July 06, 2026, features Mike Akins discussing DRAM, AI-themed ETFs, PAVE, Reshoring-themed ETFs. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Mike Akins  · Tickers: DRAM, AI-themed ETFs, PAVE, Reshoring-themed ETFs