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SK Hynix Moves to Capitalize on Memory Chip Demand | Bloomberg Businessweek Daily 7/6/2026

Watch on YouTube ↗  |  July 06, 2026 at 20:43  |  48:58  |  Bloomberg Markets
Speakers
Ed Ludlow — Co-Host, Bloomberg Technology
Max Kettner — Chief Multi-Asset Strategist, HSBC
Tom Orlik — Chief Economist, Bloomberg Economics
Ellen Wald — Senior Fellow, Atlantic Council (Energy Expert)
Avalon Purnell — Equities Reporter, Bloomberg News
Rudina Seseri — Founder and Managing Partner, Glasswing Ventures

Summary

The show covers a tech-led market rally with semiconductors and AI themes dominating. Bloomberg Economics sees higher global rates post-Iran war, while SK Hynix's $28 billion US listing highlights memory chip demand. Max Kettner expects a hyperscaler rally and semiconductor correction. Saudi Aramco cuts oil prices temporarily to clear a supply backlog, and an AI venture investor discusses the shift toward application-layer and vertically integrated AI companies.

  • U.S. stocks advance, led by tech and semiconductors, with the Nasdaq 100 up over 1%.
  • Bloomberg Economics projects central bank rates staying higher than market pricing after the Iran conflict shock.
  • SK Hynix prepares a record $28 billion U.S. listing amid tight high-bandwidth memory supply and a valuation discount.
  • Roundhill Memory ETF (DRAM) sees surging retail inflows as memory demand outpaces supply.
  • HSBC strategist Max Kettner expects hyperscalers to stabilize and rally while semiconductor stocks correct.
  • Saudi Aramco slashes Arab light crude prices for Asia, a temporary move to clear logistics backlog after Strait of Hormuz reopening.
  • AI venture investor Rudina Seseri sees revenue acceleration in applied AI and value in vertically integrated model-to-chip players.
Ideas
Ed Ludlow Co-Host, Bloomberg Technology 11:40
SK Hynix dominates HBM, trades at discount.
High-bandwidth memory (HBM) demand is outstripping supply for AI data centers, and SK Hynix dominates the market with 57.7% share while trading at a valuation discount to Micron and Samsung. The U.S. listing opens access to U.S. investors who love the AI theme, and the memory cycle looks different this time with a multi-year demand-supply imbalance. The Roundhill Memory ETF (DRAM) has been attracting massive retail flows, showing no signs of slowing.
000660.KS DRAM HIGH
Max Kettner Chief Multi-Asset Strategist, HSBC 21:15
Hyperscalers rally, semis correct rotation.
Hyperscalers have been drawn down, expectations are much lower, and from that low base they are set to stabilize and rally into a summer melt-up. Meanwhile semiconductor stocks are going to correct as part of a natural rotation between the two groups, which does not mean the CapEx cycle is over but creates a tactical opportunity.
SMH MED
Max Kettner Chief Multi-Asset Strategist, HSBC 21:15
Hyperscalers rally, semis correct rotation.
Hyperscalers have been drawn down, expectations are much lower, and from that low base they are set to stabilize and rally into a summer melt-up. Meanwhile semiconductor stocks are going to correct as part of a natural rotation between the two groups, which does not mean the CapEx cycle is over but creates a tactical opportunity.
SKYY MED
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This Bloomberg Markets video, published July 06, 2026, features Ed Ludlow, Max Kettner discussing 000660.KS, DRAM, SMH, SKYY. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Ed Ludlow, Max Kettner  · Tickers: 000660.KS, DRAM, SMH, SKYY