Seeing significant adoption and utilization of new technologies by farmers: Deere CFO Josh Jepsen

Summary

Josh Jepsen, Deere CFO, spoke at CES about automation, precision agriculture, retrofit strategy, and headwinds. He highlighted strong farmer adoption of Deere's digital tools and autonomous equipment. He also noted North American large ag demand is expected down again in 2026 and tariffs will roughly double their 2026 impact. Brazil remains an important market, but no specific investment call was made.

• Deere CFO Josh Jepsen discussed automation and precision agriculture at CES.
• Deere surpassed its 2026 goal of 500 million engaged acres a year early.
• Retrofit options aim to lower the price point for adopting new technology.
• North American large ag demand is expected to decline again in 2026.
• Tariff impact is expected to roughly double in 2026 versus 2025.
• Brazil is a major market for Deere, but no country-level investment thesis was given.
• The interview covered affordability pressures and trade uncertainty.
• No explicit stock recommendation or price target was provided.