BTS is Coming to Gwanghwamun…! Everything About Entertainment Stocks | Lee Ki-hoon, Senior Research Fellow, Hana Securities Research Center

광화문에 BTS가 뜬다…! 엔터주의 모든 것 | 이기훈 하나증권 리서치센터 수석연구위원 [더블 업]
Watch on YouTube ↗  |  February 13, 2026 at 01:46  |  16:18  |  3PRO TV (삼프로TV)
Speakers
Lee Ki-hoon — Senior Research Fellow, Hana Securities Research Center

Summary

Lee Ki-hoon of Hana Securities discusses the Korean entertainment sector, with HYBE as the top pick on BTS's long world tour, strong ticket demand, and a pipeline of new groups such as CORTIS and KATSEYE. YG Entertainment is viewed positively if a Big Bang 20th-anniversary comeback is officially scheduled, as estimates do not yet reflect it. The interview also turns to inbound tourism, where the speaker is bullish on Korean hotels and casinos because Chinese visitor flows are shifting back to Korea.

  • HYBE is highlighted for BTS's roughly 1.5-year tour, earnings visibility into next year's second quarter, and upward operating-profit revisions.
  • The speaker sees CORTIS and KATSEYE as new HYBE IP catalysts and cites a KRW 450,000 target under current assumptions.
  • YG Entertainment is next in line, with Big Bang's 20th anniversary and YG's 30th anniversary as potential event catalysts once dates are official.
  • The speaker prefers HYBE and YG over making a uniform bullish call on the whole entertainment sector.
  • Chinese inbound tourism is expected to recover, benefiting Korean hotel and casino demand.
  • Seoul hotel occupancy is already near full, and about 80% of visitors to Korea concentrate in Seoul.
  • The discussion also touches on Big Bang's likely three-member comeback and the market's lack of estimates for it.
Ideas
Lee Ki-hoon Senior Research Fellow, Hana Securities Research Center 1:45
BTS tour and new IPs lift HYBE
HYBE is the top pick in Korean entertainment. The BTS world tour is unusually long at about 1.5 years, giving earnings visibility into next year's second quarter. Ticket demand is so strong that the current tour audience already exceeds 4 million versus the prior 3.5 million estimate, and operating profit that was expected at KRW 400-450bn has already been revised toward KRW 500bn. The company is also developing new mega IPs: CORTIS sold 1.75m albums in six months and may reach 2m before its comeback, while KATSEYE is one of the fastest-growing girl groups and reached Billboard Hot 100 No. 21 with a Grammy nomination. HYBE's track record of turning one of every two new teams into a superstar supports the current valuation. The speaker's target is KRW 450,000 under no further hit assumptions, with upside if upcoming releases surprise positively.
Lee Ki-hoon Senior Research Fellow, Hana Securities Research Center 10:00
Big Bang comeback could lift YG
After HYBE, YG Entertainment is the next name to watch. This year combines Big Bang's 20th anniversary and YG's 30th anniversary, and a Big Bang comeback has been signaled, likely as a three-member lineup. The market does not yet have estimates for the event because official dates are not set; once the schedule is announced, the numbers can be modeled and estimates can rise. YG still has strong global ticketing capability and a proven ability to create global top groups such as Big Bang and Blackpink, so the speaker views YG favorably once the comeback is confirmed.
Lee Ki-hoon Senior Research Fellow, Hana Securities Research Center 10:24
Chinese inbound lifts Korean hotels and casinos
The speaker is positive on Chinese inbound tourism into Korea. Travel restrictions affecting Japan late last year have reversed visitor flows back toward Korea, similar to the earlier Korea-China dispute when Japanese travel benefited. Flight capacity is shifting back to Korea, and about 80% of visitors to Korea go to Seoul and concentrate in a limited set of hotels. Seoul five-star hotel occupancy is already near optimal or full levels, and the speaker expects both hotels and casinos to perform very well this year as inbound demand remains strong.
Up Next

This 3PRO TV (삼프로TV) video, published February 13, 2026, features Lee Ki-hoon discussing 352820.KS, 122870.KQ, Korean hotel industry, Korean casino industry. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Ki-hoon  · Tickers: 352820.KS, 122870.KQ, Korean hotel industry, Korean casino industry