September Stock Market: Keep Correction in Mind, But You Must Buy Stocks! Where Are Assets Moving Besides Semiconductors? | Lee Hyeok-jin, Yeo Do-eun, Heo Jae-mu [Morning N Investment]

Watch on YouTube ↗  |  August 31, 2026 at 02:24  |  55:45  |  3PRO TV (삼프로TV)
Speakers
Lee Hyuk-jin — Reporter, The Bell
Yeo Do-hoon — Host

Summary

Lee Hyeok-jin discusses September KOSPI weakness as a seasonal correction near its end and advises buying the dip for 12-month upside. He argues consensus is wrong on memory shareholder return and Fed rate guidance, favoring Samsung then Hynix, and expects rotation beyond semiconductors. He outlines non-semiconductor themes including semiconductor equipment/materials Q-cycle, construction, power generation, cosmetics, biotech, batteries/ESS, and apparel/fabric.

  • KOSPI/KOSDAQ fell on long-rate and Jackson Hole concerns; foreign and institutional investors sold while individuals bought.
  • September correction is seen as a late-cycle seasonal decline and a buying opportunity for 12-month returns.
  • Memory semiconductor valuation depends on operating margin and monopoly power, not shareholder return; Samsung below 1.5 PBR first, SK hynix later.
  • Jackson Hole-driven long-rate spike may reverse if the Fed skips September, supporting US long-duration Treasuries.
  • Non-semiconductor rotation is attractive via M6 and KOSPI ex-semiconductors at cheap valuation.
  • Q-cycle infrastructure: Korean semiconductor equipment/materials and construction benefit from data center and semiconductor plant orders.
  • Power generation themes: solar short-term, natural gas mid-term, nuclear/SMR long-term.
  • Other themes: cosmetics/beauty, biotech, battery ESS/LFP, and apparel/fabric/spandex.
Ideas
Lee Hyuk-jin Reporter, The Bell 4:41
Buy September correction for 12-month gains
The September seasonal correction is near its end rather than the start; looking 6-12 months ahead Korean stocks should be higher. He advises treating the September dip as a buying opportunity despite near-term volatility, and notes Korea has already corrected ahead of the US, so Korean downside may be less severe in the short term.
Lee Hyuk-jin Reporter, The Bell 5:27
Buy Samsung first, Hynix later
The consensus that memory semiconductor share prices should be driven mainly by shareholder return is wrong; semiconductor valuation is really driven by operating margin and monopoly power. Samsung Electronics at PBR below 1.5 is entering an opportunity zone and should be bought first, while SK hynix becomes more attractive when its PBR moves into the middle of its historical band.
Lee Hyuk-jin Reporter, The Bell 7:13
Long rates reverse after Fed overreaction
The recent long-rate spike came from markets overreacting to Fed guidance at Jackson Hole rather than from actual facts; if the Fed skips September, long yields should reverse meaningfully. That makes long-duration US Treasuries attractive as a rate-reversion trade.
Lee Hyuk-jin Reporter, The Bell 24:51
US equities may fall more in September
For a one-month tactical view, US equities may fall more than Korea in September because the US market stayed too strong while Korea has already corrected. This is a relative short-term setup rather than a long-term bearish call.
Lee Hyuk-jin Reporter, The Bell 26:47
M6 leads despite semiconductor pullback
M6, the Magnificent Seven excluding Tesla, has superior fundamentals to the S&P 500 and its valuation has converged with the index. If semiconductor stocks rest, M6 can still move the market and keep it broad.
Lee Hyuk-jin Reporter, The Bell 28:38
Non-semiconductor KOSPI is at cheap low
Korea's non-semiconductor KOSPI sectors trade around 10x, the historical low end of a 10-15x range, and have already bounced. Even if semiconductors fall, these alternative names have enough valuation attraction for rotation to continue.
Lee Hyuk-jin Reporter, The Bell 33:39
Cosmetics beauty expansion cycle is global
The current cosmetics rally is not just Korea: global beauty names like Shiseido and Estee Lauder are rising together with Korean ODM/OEM and legacy names, signaling global sector asset allocation. ODM/OEM P/E has broken above the old 20x ceiling and the expansion cycle is unlikely to reverse quickly.
Lee Hyuk-jin Reporter, The Bell 39:15
Biotech rebounds when long rates stabilize
Long-term interest rates are unlikely to stay this high through December. Once long rates stabilize, biotech should rebound because that is where technology innovation catalysts can emerge.
Lee Hyuk-jin Reporter, The Bell 39:44
Semiconductor equipment/materials Q cycle coming
Korean facility investment is running at least twice the 10-year average, and imported semiconductor equipment has already shown a strong signal; domestic equipment and materials should follow. He expects the Q-volume cycle in Korean semiconductor equipment/materials to arrive by late this year or next year.
Lee Hyuk-jin Reporter, The Bell 41:44
Korean construction has non-residential order momentum
Construction is attractive for next year: non-residential orders are surging on data centers and semiconductor plant expansions, while Seoul pre-sale prices jumped 30-40%, supporting nominal revenue. Overseas order weakness should be filled by domestic non-residential work; sector PBR around 0.5-0.7 leaves room versus past housing-boom levels above 1.0.
Lee Hyuk-jin Reporter, The Bell 48:06
US power needs solar, gas, nuclear
US data-center-heavy states need far more power generation than currently operating. The buildout must proceed through short-term solar, mid-term natural gas, and long-term nuclear/SMR; these are the only realistic generation paths.
Lee Hyuk-jin Reporter, The Bell 49:00
Favor ESS/LFP battery exposure over EV
Battery is not a uniform bull case: EV names are weak while ESS is improving, with CATL showing ESS revenue signals and Korean names similarly seeing better ESS than EV. Ternary cathode companies switching to LFP or having ESS-centered order backlogs should outperform.
Lee Hyuk-jin Reporter, The Bell 50:15
Korean apparel fabric follows global comfort trend
Global apparel trend shifted to comfort and customization; Nike is at lows while Crocs, Lululemon, and Uniqlo are near highs. If Lululemon and Nike rebound, Korean apparel/fabric plays should spread higher; spandex prices already rose and Korean spandex/fabric ODM suppliers are leveraged to this trend.
Up Next

This 3PRO TV (삼프로TV) video, published August 31, 2026, features Lee Hyuk-jin discussing EWY, KOSDAQ, KS, TLT, SPY, Magnificent 7 ex-Tesla (M6), KOSPI ex-semiconductors, APR, 090430.KS, Korean cosmetics/beauty, 214450.KQ, Korean biotech/healthcare, Korean semiconductor equipment/materials, Korean construction sector, UNG, US solar, US nuclear/SMR, Korean battery/ESS companies, Korean apparel/fabric/spandex. 13 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Hyuk-jin  · Tickers: EWY, KOSDAQ, KS, TLT, SPY, Magnificent 7 ex-Tesla (M6), KOSPI ex-semiconductors, APR, 090430.KS, Korean cosmetics/beauty, 214450.KQ, Korean biotech/healthcare, Korean semiconductor equipment/materials, Korean construction sector, UNG, US solar, US nuclear/SMR, Korean battery/ESS companies, Korean apparel/fabric/spandex