BTW | Boston Globe Reporter's Wicked Accent

Summary

Boston Globe reporter Emily Sweeney discusses her viral video featuring her Boston accent with Bloomberg hosts. She shares her surprise at the positive response and how it has sparked renewed interest in journalism. The conversation covers her background in crime reporting, the authenticity of her delivery, and the role of social media in reaching new audiences for legacy media.

• Emily Sweeney's video went viral due to her distinctive Boston accent.
• She expresses surprise and gratitude for the overwhelming positive feedback.
• Sweeney is a crime reporter who focuses on cold cases and has written books on organized crime.
• The Boston accent varies by neighborhood, with hers originating from Dorchester.
• Social media engagement is helping the Boston Globe reach younger and global audiences.
• The discussion highlights the struggles and adaptations of legacy media organizations.
• Authenticity and genuine presentation are emphasized as key to viewer engagement.
• Casual mentions include coffee preferences from Dunkin' Donuts.