AI and Consumers in the Beauty Industry

Watch on YouTube ↗  |  April 18, 2026 at 12:55  |  5:48  |  Bloomberg Markets
Speakers
Mike Maresca — Head of Content, Blockworks
Ekta Chopra — Founder, CryptoChicks
Lisa Mateo — Reporter, Bloomberg

Summary

The video examines how artificial intelligence is reshaping the beauty industry through consumer-facing tools and internal operations. Executives from Ulta Beauty, Sephora, Elf Beauty, and Estee Lauder discuss AI applications like virtual try-ons, skin diagnostics, and fragrance matching, highlighting growth opportunities and efficiencies. Partnerships with tech firms such as OpenAI, Shopify, and Google are also emphasized as part of the AI transformation.

  • AI is increasingly used in beauty for personalization, virtual try-ons, and skin diagnostics.
  • Ulta Beauty reports a 115% jump in AI-driven shopping and uses AI for supply chain efficiencies.
  • Sephora employs AI skin scans and digital tools for product recommendations.
  • Elf Beauty utilizes AI for makeup shade matching via Color Elf analysis.
  • Jo Malone London uses an AI chatbot for fragrance discovery.
  • Partnerships with tech companies like OpenAI, Shopify, and Google are highlighted.
  • AI is applied internally for tasks like writing product descriptions and improving productivity.
  • The global AI beauty market is projected to exceed $13 billion by 2030.
Trade Ideas
Mike Maresca Head of Content, Blockworks 0:29
AI boosts Ulta Beauty's sales and operations.
AI-driven shopping at Ulta Beauty increased by 115%, and the company is leveraging AI for virtual try-ons via Glam Lab, supply chain efficiencies, and a strategic partnership with Google, which enhances customer experience and operational efficiency, driving growth.
ULTA MED
Ekta Chopra Founder, CryptoChicks 1:57
AI personalizes Elf Beauty's makeup recommendations.
Elf Beauty uses AI for Color Elf analysis to help users discover makeup shades and get personalized product recommendations, improving the shopping experience and likely driving sales.
ELF MED
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This Bloomberg Markets video, published April 18, 2026, features Mike Maresca, Ekta Chopra discussing ULTA, ELF. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Mike Maresca, Ekta Chopra  · Tickers: ULTA, ELF