Hardware sector is seeing a triumphant comeback, says Jim Cramer

Watch on YouTube ↗  |  April 09, 2026 at 23:50  |  11:08  |  CNBC
Speakers
Jim Cramer -- Host, Mad Money — CNBC host, Mad Money

Summary

  • Jim Cramer argues that current market action is dominated by a tech war between hardware and software, overshadowing geopolitical events like the Iran conflict.
  • Hardware stocks, particularly those leveraged to AI such as NVIDIA, Intel, and AMD, are experiencing a "triumphant comeback" and sharply outperforming software.
  • Software stocks, represented by the IGV ETF, are broadly down, with significant declines in components like Palantir (-7%), Microsoft, Oracle (-3.7%), Salesforce (-3%), and Crowdstrike (-7%).
  • Cramer provides historical context: software dominated for decades after Microsoft's IPO, but now hardware is "eating the software that ate the hardware" due to AI-powered machines.
  • He emphasizes that investors should "get used to" hardware beating software, describing the software camp as "ready for the embalmer" and hardware as "headed for the pantheon of greatness."
  • In caller segments, he notes Reddit's stock is suffering amid this trend, down 40%, but believes the company itself is fundamentally good, highlighting uncertainty about the bottom.
  • The shift is driven by AI adoption, with hardware companies like semiconductor equipment makers (Applied Materials, Lam Research, KLA, ASML) also "killing it."
  • Key risk: Market focus could revert to geopolitical narratives, or software companies might adapt, but Cramer suggests the hardware-led trend is persistent for now.
Trade Ideas
Jim Cramer Host, Mad Money 5:41
Cramer explicitly lists hardware companies like Intel, AMD, NVIDIA, Seagate, Sandisk, Western Digital, and semiconductor equipment firms (Applied Materials, Lam Research, KLA, ASML) as "back from the dead," "killing it," and "headed for the pantheon of greatness." These companies are benefiting from the AI revolution and demand for powerful hardware machines, leading to a strong comeback over software. Hardware stocks are attractive for long positions due to their current dominance, strong performance, and growth potential driven by AI adoption. A slowdown in AI investment or technological shifts could reduce demand for hardware, but Cramer frames this as a prevailing trend.
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Speakers: Jim Cramer  · Tickers: XLK