Hyundai CEO José Muñoz on U.S. expansion and its new luxury Genesis EV

Summary

Hyundai Motor CEO José Muñoz discusses Hyundai's U.S. expansion, tariff-driven localization, and the new Genesis GV90 luxury EV. He highlights increased U.S. investment, expanding Georgia Metaplant capacity, flexible electrification across hybrids, EVs, and extended-range EVs, and longer-term growth from robotics and physical AI. Muñoz presents the U.S. as Hyundai's most important market and frames localization and manufacturing flexibility as key competitive advantages.

• Hyundai says it is ahead of plan and is adding $26 billion in U.S. investment over four years.
• The Georgia Metaplant could expand from 300,000 vehicles per year to 500,000 and potentially 700,000-800,000 by 2028.
• Tariffs are accelerating localization, with a goal of producing at least 80% of U.S. sales in America.
• Genesis reached number seven in the U.S. luxury market and unveiled the GV90 EV.
• Hyundai is expanding hybrid, EV, and extended-range EV output; U.S. hybrid sales grew over 70% last quarter.
• Hyundai is working with Waymo on U.S.-built robotaxis and highlighting robotics, Boston Dynamics, and physical AI.
• Body-on-frame pickup entry and other white-space segments could add future sales and profit.