"현대차 월드컵에서 사고친다" 아틀라스 깜짝 등장? | 이종원 하나증권 영업1부WM센터 팀장 [더블 크루]

Watch on YouTube ↗  |  May 13, 2026 at 01:42  |  20:05  |  3PRO TV (삼프로TV)
Speakers
Lee Jong-won — Team Lead, WM Center, Hana Securities

Summary

The video covers near-term market correction expectations and then pivots to a deep dive on Hyundai Motor. The host and guest discuss Hyundai's robot strategy, especially the planned deployment of Boston Dynamics' Atlas and Spot during the 2026 World Cup. The guest argues this will catalyze a major valuation re-rating, targeting 1.6 million won per share based on a 30x PER multiple.

  • Market pullback discussed with technical support around 2680.
  • Foreign investors have shifted futures/options to downside.
  • Hyundai Motor is main World Cup sponsor, showcasing Atlas and Spot robots.
  • Boston Dynamics is actively hiring, indicating commercialization readiness.
  • Speaker expects PER re-rating from 11-12x to 30x for Hyundai Motor.
  • Long-term price target of 1.6 million won per share.
  • NVIDIA's partnership with Boston Dynamics highlights robot potential.
  • Robot commercialization seen as key catalyst for Hyundai valuation.
Trade Ideas
Lee Jong-won Team Lead, WM Center, Hana Securities 8:04
Robot showcase at World Cup re-rates Hyundai.
Hyundai Motor is the main sponsor of the 2026 World Cup and plans to deploy Atlas and Spot robots at stadiums and in Mexico for security. This will showcase Boston Dynamics' commercial readiness and drive investor attention. Current valuation (PER 11-12x) is far below growth stocks like Tesla (300x) or NVIDIA (30x), and a re-rating to PER 30x is reasonable given the robot business, implying a long-term target of 1.6 million won per share.
Up Next

This 3PRO TV (삼프로TV) video, published May 13, 2026, features Lee Jong-won discussing 005380.KS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Lee Jong-won  · Tickers: 005380.KS