Tariffs Push Up Prices for Liquor in US, Says Macklowe Founder

Summary

Julie Macklowe discusses how tariffs on Canadian liquor and glass raise US consumer prices and make Canadian whiskey less attractive. She links high drink prices to reduced Gen Z alcohol consumption and sees convenience and lower ABV driving demand for premium ready-to-serve whiskey cocktails. Her brand Macklowe is launching a ready-to-drink Manhattan with retail and hospitality partnerships.

• Canada imposed retaliatory tariffs after a US 50% tax on Canadian liquor exports.
• Macklowe says tariffs on glass and whiskey ultimately raise costs for American consumers.
• She says she will buy less Canadian whiskey because tariffs make it more expensive.
• She attributes part of Gen Z drinking less to high drink prices.
• Macklowe is launching a premium ready-to-serve whiskey Manhattan at about $40-$45 per bottle.
• The product is rolling out via the Macklowe website, Total Wine, and TAO Group.
• She sees post-COVID demand for convenient, lower-ABV, easy at-home cocktails.
• 10% of proceeds from the fuchsia bottle support breast cancer awareness.