PPRUY KERING SA UNSP/ADR : Bullish and Bearish Analyst Opinions

The Coach CEO states, "You have seen some of those European handbag makers raise their prices... I find it offensive that somebody has to save four months of salary to buy a handbag." European luxury conglomerates (LVMH, Kering) have aggressively raised prices, effectively abandoning the aspirational/entry-level consumer. This creates a vacuum that Coach is filling. As Gen Z becomes more value-conscious ("very value driven"), the ultra-luxury brands risk losing volume growth to accessible alternatives. AVOID European Luxury ADRs as they face market share erosion in the entry-level segment. Ultra-wealthy consumers are less price-sensitive, so top-line revenue for these firms may remain robust despite lower volume.