Musk and Cook warn that memory shortages are "beginning to hammer profits" and "inflate price tags on everything from laptops to cars." Kaplan notes Samsung is "impacted negatively" because, despite making chips, they are heavily exposed to manufacturing smartphones and PCs where costs are rising. The memory shortage acts as a tax on hardware OEMs. Higher Bill of Materials (BOM) costs squeeze margins. Unlike pure-play chip makers, these companies cannot fully pass costs to consumers without hurting demand. SHORT. The "crisis" narrative suggests margin compression for heavy hardware manufacturers. If these companies successfully pass costs to consumers or if memory prices stabilize faster than expected.