Lindsey Vonn Says She Hasn't Ruled Out A Return To Ski Racing

Summary

• Lindsey Vonn is recovering from a serious leg injury, using crutches, and plans further surgery, but hasn't ruled out a return to competitive ski racing.
• She emphasizes that making a living in skiing and Olympic sports is exceptionally hard, requiring athletes to build personal brands beyond their sport.
• Vonn personally invests in women's sports teams like Angel City, Utah Royals, and LA FC, viewing them as undervalued with significant growth potential.
• She believes women's sports are gaining value due to increased attention from star athletes (e.g., Caitlin Clark) and decades of advocacy (e.g., Billie Jean King).
• Vonn advocates for athletes to use social media to tell their stories and engage fans, which is crucial for driving revenue in non-Olympic years.
• Her investments in women's sports are primarily passion-driven to support female athletes, with financial gains as a secondary, anticipated benefit.
• She maintains long-term sponsorships and partnerships, such as with Vivid for health education, aligning with her personal values.
• The business of skiing lacks consistent TV revenue outside Olympics, and athletes must diversify income streams through branding and content.