Property Play: Ryan Serhant on real estate’s AI future and his bet on CRE

Watch on YouTube ↗  |  March 10, 2026 at 12:36  |  37:14  |  CNBC

Summary

  • Trophy Class A office space in Midtown Manhattan is defying the broad commercial real estate downturn, boasting sub-4% vacancy and steady $90/foot pricing due to a flight to quality.
  • Top-tier commercial real estate brokerages suffered a 20% sentiment-driven stock drop despite reporting record earnings, creating a potential dislocation between price and fundamentals.
  • Asset-light real estate tech platforms maintain structurally superior margins compared to traditional brokerages because they monetize lead generation without bearing agent operating expenses.
  • Artificial Intelligence is viewed as an empowerer rather than a displacer in real estate sales, shifting agent workflows from 80% administrative to 80% client-facing sales.
  • Non-real estate luxury brands (like Mercedes-Benz) are successfully licensing their names to residential developments to monetize brand loyalty and provide buyers with a sense of product certainty.
Trade Ideas
Ryan Serhant Founder and CEO of Serhant Real Estate 2:48
Trophy class A in Midtown is 90 bucks a foot, which hasn't moved considerably from early COVID. In trophy in New York City right now, you're seeing like sub-4% vacancy. People are back and they're actually there. The broad narrative that Manhattan office is dead is factually incorrect at the high end. A flight to quality is occurring, meaning REITs that own premium, Class A trophy assets in NYC will maintain pricing power and high occupancy while lower-tier, older buildings suffer. LONG. Premium NYC office REITs are unfairly discounted by the broader commercial real estate panic, despite their specific trophy assets performing exceptionally well. A broader economic downturn could force corporate tenants to downsize even their premium footprints to cut costs.
Ryan Serhant Founder and CEO of Serhant Real Estate 13:09
Zillow gets to take all of the inventory and sell leads back to all the agents with none of the operating expense. That's why they trade at a higher multiple. They have higher gross margins. Traditional and tech-enabled brokerages are burdened by massive agent-related operating costs and shrinking splits. Zillow's asset-light, lead-generation model is structurally superior, allowing it to capture real estate economics without the heavy overhead of managing human capital. LONG. Zillow's high-margin, toll-bridge business model makes it the most resilient public equity play in the residential real estate sector. Changes in NAR rules regarding agent commissions could alter how much capital agents have available to pay for Zillow's lead generation services.
Ryan Serhant Founder and CEO of Serhant Real Estate 21:30
The stock market went after the commercial real estate companies. We saw stocks of JLL, CBRE, Cushman and Wakefield plummet 20% simply because Elon Musk did a video podcast where he talked about there being nobody in offices. Those stocks tanked in one day, the same day that CBRE reported record earnings. Ryan calls this a scare trade. The market has severely mispriced these commercial real estate service providers based on broad macro fears and celebrity commentary, ignoring their actual fundamental performance and record earnings. This dislocation creates a clear value entry point for investors willing to look past the negative headlines. LONG. The 20% haircut is a sentiment-driven overreaction, offering a discount on fundamentally strong, market-leading CRE service firms. Prolonged high interest rates or a severe recession could eventually freeze transaction volumes, impacting their advisory and leasing revenues.
Ryan Serhant Founder and CEO of Serhant Real Estate 34:33
I am the face of T-Mobile for the mobile enterprise economy now. It's why my phone never loses service now. I used to lose service in tunnels. Now I'm forever reachable. T-Mobile is aggressively targeting the highly lucrative B2B and enterprise sector, leveraging its superior 5G network reliability to steal corporate market share from legacy telecom providers like AT&T and Verizon. LONG. T-Mobile's expansion into the enterprise economy provides a significant growth vector with high-margin, sticky recurring revenue. Intense price competition in the telecom sector could compress margins as carriers fight aggressively for large enterprise contracts.
Up Next

This CNBC video, published March 10, 2026, features Ryan Serhant discussing SLG, VNO, Z, CBRE, JLL, CWK, TMUS. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Ryan Serhant  · Tickers: SLG, VNO, Z, CBRE, JLL, CWK, TMUS