Berkshire Trolls The AI Bubble By Buying Macy's

Quoth the Raven · QTR’s Fringe Finance · May 19, 2026 at 12:02 · ⏱ 9 min read  | Read on Substack ↗
Summary
Berkshire Hathaway's purchase of Macy's—a deeply discounted, cash-generating department store with valuable real estate—is a deliberate contrarian bet against the AI mania, signaling that durable, overlooked businesses can offer better risk-reward than hyped narratives. The article argues that investors should focus on fundamentals, patience, and avoiding emotional decision-making rather than chasing speculative trends.
  • Berkshire Hathaway held over $390 billion in cash before buying Macy's.
  • Macy's was trading near book value and at a low forward earnings multiple, with substantial real estate including the Herald Square property.
  • The purchase includes exposure to higher-performing brands Bloomingdale's and Bluemercury.
  • The author contrasts this with the AI bubble, where startups with no revenue or profits raise billions by mentioning 'large language model'.
  • Berkshire increased its stake in Alphabet, showing it is not anti-technology but avoids confusing narrative with investment quality.
  • The article draws a parallel to the dot-com bubble, warning that enthusiasm alone does not substitute for sustainable economics.
Read time 9 min
Length 9,667 chars
Category finance
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