Fashion brands and conglomerates know an entire year in advance what will be trendy because purchasing needs to be done way out of season. Before an item even hits main production, it has gone through multiple rounds of tastemaker feedback, on the field testing and other kinds of cultural vetting.

Fashion brands and conglomerates know an entire year in advance what will be trendy because purchasing needs to be done way out of season. Before an item even hits main production, it has gone through multiple rounds of tastemaker feedback, on the field testing and other kinds of cultural vetting. So whenever you, some greasy redditor with worn-out New Balances, someone on the very very end of the supply chain, see something "blow up" or become "trendy" it has already been priced in months, probably quarters ago. So please for the love of god, don't base your stock purchases on "uhm I saw a buncha fat asses in Alo Yoga the other day, women love this stuff", that shit is 1000000000% PRICED IN and you have become EXIT LIQUIDITY. It might not seem this way to you but this industry is opaque as hell. You'd have an easier time trying to trade oil futures because at least Truth Social is public.