GO (Grocery Outlet) Turnaround Is Working + Insiders Bought Heavy

**My thesis 4 months ago was simple:** management was sandbagging, 36 bad stores were being cut, sticky inflation would push consumers toward discount grocery, and insiders were buying aggressively. Since then: * **36 underperforming stores closed**, removing roughly **$12M of annualized EBITDA drag** heading into 2027. * **Q2 beat expectations:** traffic +1.8%, basket trends improved, EBITDA held up, and guidance improved. * **Insiders bought millions.** CEO Jason Potter alone bought roughly **$2.4M**, mostly around $5.90 to $6.36. Directors also bought heavily. * **They’re still buying higher.** Director Carey Jaros bought **15,000 shares at $11.70** in August, after the stock had already nearly doubled. * **Technicals just improved:** GO spent weeks capped around **$12.40 to $12.45** and is now trying to break that range. This is no longer just a “survival” trade. The market is starting to price in an **actual earnings turnaround**. **Positions:** Oct 2026 $7.50C Jan 2027 $17.50C Apr 2027 $14C My Previous Post: [https://www.reddit.com/r/wallstreetbets/comments/1t5irog/go\_grocery\_outlet\_ceo\_sandbagged\_bought\_700k\_at/](https://www.reddit.com/r/wallstreetbets/comments/1t5irog/go_grocery_outlet_ceo_sandbagged_bought_700k_at/)