Apple to raise prices as AI boom pushes up chip costs
u/ethereal3xp ·
Reddit — r/stocks
· June 18, 2026 at 20:50
· ⬆ 24 pts
· 💬 12 comments
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>Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.
Tim Cook, Apple's outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were "unavoidable" as the situation around memory chips had become "unsustainable".
He did not say when prices would rise or which products would be affected. It is also unclear whether the price hikes will affect the iPhone 18, which is expected to be launched in September.
Memory chips are essential components in smart devices like mobile phones, but the boom in artificial intelligence (AI) has driven up their prices in recent months.
https://ca.finance.yahoo.com/news/apple-raise-prices-due-memory-021325565.html
Comment: This gives me flashbacks to when GPUs were a lot more affordable. Then crypto mining farms started hogging all the GPUs, and gamers/consumers got frustrated because prices became unaffordable for many people.
Feels like a similar story is playing out with memory chips now. AI is eating most of the meat and leaving only scraps on the bone for everyone else.