u/Street-Broccoli-968 ·
Reddit — r/ValueInvesting
· June 11, 2026 at 23:22
· ⬆ 16 pts
· 💬 20 comments
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Summary
The post analyzes Adobe’s shift to a freemium model, arguing it is a necessary long-term play despite near-term margin/revenue pressure, drawing parallels to Canva’s strategy.
Author plans to monitor freemium MAU growth and conversion rates as key metrics, downplaying the immediate earnings beat and raised guidance.
Quality assessment: Reasoned speculation with some analytical framework (focus on conversion metrics), but lacks hard data or position disclosure; borderline between DD and speculation.
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Comments20
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Just listened to the whole earnings call and wanted to see what you guys think.
I m particularly interested in this new strat where they are pushing freemium heavy. At the end of the call a lot of analysts were asking questions about it and they didnt seem on board with the move.
In my opinion removing the paywalls and cannibalizing themselves right now is actually the right play for the company long term. For sure it lowers their margins and revenue temporarily because they are giving away free access, but it seems like a total Canva move: get users first monetize later.
Everyone knows adbe has always been annoying about their paywalls and making access difficult for casual users, so this is a big shift.
I know everybody rn is focusing on the good earnings report numbers and the raised forecast, but i wouldnt give too much importance to that. Think about it if they are pushing freemium this hard there is evidently a problem with the current paywall setup that isnt working anymore and that might show up in the numbers later on.
The real strat of the company will be revealed once the new ceo is appointend eventually.(Shantanu said they want the new ceo in place for 2027 bro doesnt want to leave 😭 )
Anyways, for the upcoming er reports I will focus purely on freemium MAU growth and the conversion rate to see if this strategy is actually working.
PS: $205/share is crazy LOL