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I think Robinhood has a pretty inevitable path to success for a couple reasons, but primarily because of how much of a chokehold it has on Gen-Z.
Let's look at one of their competitors and list out some information about them: Schwab makes between 12 and 13 billion dollars a year in profit with roughly 12 trillion in assets. Robinhood, in comparison, makes \~2B with 322B under management. If we do the math, 2/13B \~= 15% and 322B/11.9T \~= 2.7%, so HOOD looks to be making \~5 times what Schwab does per dollar under management. So when they reach Schwab's heights, they will end up around 67B dollars in profit. That, paired with a healthy PE ratio for a tech company (15), brings us to a trillion-dollar valuation, i.e., a 15 bagger.
But how will they do that?
Well, their app's nice. But more than that, these guys are sort of the only app younger people use to invest. Why the fuck would I ever go to Schwab, respectfully?
Anyways, Gen-Z is still making their bag given that most, like myself, are only a couple years out of college. When that changes, the average account size will balloon.
Right now the average Robinhood account size is 12,000 dollars, allegedly, according to various sources online (unsure what the policy on links is but just search it up). That sort of lines up with my experience because a couple years ago I had basically that.
But having worked for a few years, my account has increased massively in value, and as a result, HOOD's AUM has grown slightly. This will be true for literally every student with 100 bucks in their Robinhood account.
Also, I now have a Roth through Robinhood, which is steadily growing YoY, and I have no reason to move it out because why would I? HOOD has essentially locked me into their environment with their relative user friendliness, and I'm a happy prisoner.
Every year they add more offerings with bait that entices more people deeper in: their credit card, eventually extended banking services, and all that. Once they have it all, they have it all for an entire generation.
Obviously this is all conditioned on Gen-Z not being broke anymore, which will take some time. But I think now that a large chunk of us are entering the workforce and investing the first few dollars, it's going to really ramp up.
Also I didn't mention the morbid reality of inheritances yet, but yeah, those are probably going to a HOOD kid. Lots of money coming our way. per USA Today the average inheritance is 320k in the US. In a couple more years the money will start flowing from the older generation, who would be more likely to use a Schwab, and into a robinhood degenerate.
I'm bullish. My theory is it goes sideways/down for a few more weeks or months (hence the covered calls), and then it starts to really pick up.
Sidenote: Imagine a tung tung sahur kid trying to figure out how to use fidelity or schwab lmao.