WIX bought back 30% of its shares at $92 — now at $55

Summary

• Post discusses WIX’s $1.6B share buyback executed at ~$92; stock now at $55, implying ~$650M in value destruction.
• Author notes revenue +14%, new cohort bookings +46%, but operating margins collapsed to -13%, leading to market indifference to growth.

• Thesis: buybacks signal confidence but poor timing destroys capital; asks if post-buyback selloff is overdone — no clear directional call.

• Quality assessment: Moderate – contains specific financial data (buyback price, revenue, margins) but lacks deep valuation or catalyst analysis; more of a critical observation than rigorous DD.