Why is market still buying consumer staples stocks at these high valuations?
u/shaggy98 ·
Reddit — r/ValueInvesting
· May 12, 2026 at 21:33
· ⬆ 15 pts
· 💬 30 comments
| View on Reddit ↗
AI Summary
Summary
Author questions why the market continues to buy consumer staples (WMT, COST, PG, KO) at elevated P/E ratios relative to tech giants (NVDA, META, MU), arguing they are overvalued.
Thesis: Staples are expensive and vulnerable if inflation and oil prices remain high, implying a potential mean reversion or correction.
Quality assessment: Moderate-quality observation with factual P/E data but lacks deep fundamental analysis; leans toward speculative critique rather than a full DD.
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Comments30
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Most staples grew over 2% today. But they are already very expensive. Walmart has P/E of 48, and forward p/e of 40, Costoco has a P/E of 53 and forward p/e of 45, P&G has a p/e of 21 and forward p/e of 20, and Coca Cola a p/e of 25 and forward p/e of 23.
These stocks are much expensive at this moment than Nvidia, Meta or Micron.
At what valuation will the market understand that staples are very expensive?
Also, what will hapen to staples if inflation and price of oil will continue to stay high?
WMT trades at P/E 48 and forward P/E 40, far above historical norms and even above many growth tech stocks. Such extreme valuation in a mature, low-growth business leaves little margin of safety; any inflation or oil headwind could compress multiples. Short WMT as an overvalued staple likely to revert toward fairer valuation. Defensive buying could persist if recession fears intensify; WMT’s retail strength may cushion downside.
PG trades at P/E 21 and forward P/E 20, less extreme than WMT/COST but still above its historical average of ~18. A 20x P/E on a low-growth defensives offers limited upside, and high oil/input costs could erode margins. Mildly short PG as a relatively less overvalued but still unattractive staple. Brand pricing power and dividend safety may support valuation.
COST has P/E 53 and forward P/E 45, making it one of the most expensive staples. High valuation implies extreme growth expectations that COST’s mature membership model may not deliver, especially with cost inflation. Short COST on valuation reversion risk. Strong same-store sales and member loyalty could sustain premium.
KO’s P/E 25 and forward P/E 23 are above its 10-year average of ~22. A mature beverage company with no growth catalyst at 23x forward earnings leaves little upside; inflation and commodity costs (aluminum, sugar) could hurt. Short KO on valuation and cost headwinds. Currency tailwinds and brand moat could sustain premium.
This Reddit post, published May 12, 2026,
features u/shaggy98
discussing WMT, PG, COST, KO.
4 trade ideas extracted by AI with direction and confidence scoring.