Author calculates a fair-value range of $153–$212 for Hershey (HSY) and views the current $221 price as a premium, preferring to buy nearer $154.
HSY — WATCH The author argues HSY is expensive at $221 versus his calculated fair-value range of $153–$212, based on normalized EPS and a 2026 margin recovery as cocoa costs fall; he would only buy near the lower end of that range. The catalyst is management's guided 30–35% 2026 adjusted EPS growth and expected continued cocoa price declines, while the main stated risk is a crisis scenario that lowers long-term growth to 5%.
Currently HSY at $221 is a premium to my high end fair value of 212. The P/E of 50 is actually more like a P/E of 35, when adjusted for one time items. It is expensive but not excessive, I expect the cocoa prices to continue to fall and the company to earn abnormal profits for the next few years. I would want to buy it nearer to my lower end range of $154 than at the upper limit of $212.